A virtual reality (VR) technology innovation experience service was designed to promote electric two-wheelers (E2Ws). An understanding of the factors that will have an impact on VR service adoption in experiencing an E2W ride is important. This study adapts the Unified Theory of Acceptance and Use of Technology (UTAUT2) to investigate the factors that may influence user acceptance of fully immersive VR as compared to desktop VR. A within-subjects design enabled 56 participants to evaluate both VR systems. The results indicate that the model constructs of performance expectancy, hedonic motivation, and facilitating conditions are useful predictors of the behavioral intention to use VR systems. Although these factors were significantly higher for fully immersive VR, both VR systems can yield a positive influence on behavioral intention. Based on these findings, several implications for developers and suggestions for future research are provided.

设计了虚拟现实（VR）技术创新体验服务，以推广电动两轮车（E2W）。了解在体验E2W时会影响VR服务采用的因素很重要。本研究采用统一的技术接受和使用理论（UTAUT2），以研究与台式机VR相比可能影响用户完全沉浸式VR接受的因素。受试者内部设计使56位参与者可以评估两个VR系统。结果表明，性能预期，享乐动机和促进条件的模型构造是使用VR系统的行为意图的有用预测指标。尽管对于完全沉浸式VR，这些因素要高得多，但是两个VR系统都可以对行为意图产生积极影响。