This article examines the changing patterns of Finnish social media use during the years 2008–2016. This is the first temporal look at changes in Finnish social media use with representative population-level data. We assess how social media use has evolved between socio-economic and demographic groups in advanced information societies, with a focus on Finland. We also look at how demographic factors associate with use purposes of social media. The target of empirical analysis is on social media use and use purposes by gender, age, education level and area of residence. The data come from nationally representative and temporally comparable surveys focusing on adult populations. Findings show that the effect of socio-demographic factors on overall use and different use purposes of social media persists. Furthermore, the results seem to show a diminishing of the socializing impact of social media; on the other hand, individual, commercial and goal-oriented use practices seem to have become a major focus of social media use.

中文翻译：

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改变社交媒体使用方式？芬兰的人口水平研究

本文研究了2008-2016年间芬兰社交媒体使用方式的变化。这是对具有代表性的人口水平数据的芬兰社交媒体使用变化的第一时间观察。我们评估了先进信息社会中社会经济和人口群体之间社交媒体使用的发展情况，重点是芬兰。我们还将研究人口统计因素如何与社交媒体的使用目的相关联。实证分析的目标是按性别，年龄，受教育程度和居住地区划分的社交媒体使用和使用目的。数据来自针对成年人口的全国代表性和时间可比的调查。研究结果表明，社会人口因素对社交媒体的整体使用和不同使用目的的影响持续存在。此外，结果似乎表明社交媒体的社会化影响正在减弱。另一方面，个人，商业和面向目标的使用实践似乎已经成为社交媒体使用的主要焦点。