Open Design is an emerging area of research that seeks to connect and extend the culture of making, social innovation, open-source software, and open-source hardware. A cornerstone for Open Design is to broaden participation in technology innovation by allowing people to use and contribute to publicly shared resources. Makerspaces are important access points to share and contribute to these resources. However, prior to entering the physical door of a makerspace, makerspaces’ social media presence serve as the ‘front door’ for Open Design activities. In this paper, we examine different ‘front doors’ of Open Design, asking: What are the characteristics that produce makerspaces’ social media presences, and how do these representations shape potential access to Open Design activities? We manually collected and qualitatively analyzed 500 public posts on the Facebook sites of five makerspaces in Copenhagen, Denmark. By choosing the same geographical area, we were able to explore the characteristics of makerspaces’ social media presences for the same potential population of Open Design participants. Our analysis identifies three main characteristics of makerspaces’ social media presence, which together shape access to Open Design activities, namely reach, transparency, and discourse. The display of these characteristics produce openness and availability in unique ways, and is constitutive for how Open Design activities are produced online. In this paper, we do not argue for or against specific social media representations. Instead, we argue that the specificities and differences between makerspaces’ social media presences in the same geographical region have the strength of producing different identities across spaces, allowing for a broader definition and potential participation in Open Design.

开放设计是一个新兴的研究领域，旨在联系和扩展制作文化，社会创新，开源软件和开源硬件。开放设计的基础是通过允许人们使用和贡献公共共享资源来扩大对技术创新的参与。Makerspace是共享和贡献这些资源的重要访问点。但是，在进入makerspace的实体门之前，makerspaces的社交媒体存在充当开放设计活动的“前门”。在本文中，我们研究了开放设计的不同“前门”，并提出了以下问题：制造者空间在社交媒体上的表现是什么？这些表征如何影响潜在的开放设计活动？我们在丹麦哥本哈根的五个创客空间的Facebook网站上手动收集并定性分析了500个公开帖子。通过选择相同的地理区域，我们能够为相同的潜在开放设计参与者群体探索makerspaces社交媒体形象的特征。我们的分析确定了创客空间在社交媒体中的三个主要特征，它们共同构成了对开放设计活动的访问权限，即覆盖范围，透明度和话语权。这些特征的显示以独特的方式产生了开放性和可用性，并且构成了在线进行开放设计活动的方式。在本文中，我们不反对或反对特定的社交媒体代表。代替，