The purpose of this study is to provide insights into player experiences and motivations in Pokémon Go, a relatively new phenomenon of location-based augmented reality games. With the increasing usage and adoption of various forms of digital games worldwide, investigating the motivations for playing games has become crucial not only for researchers but for game developers, designers, and policy makers. Using an online survey (N = 1190), the study explores the motivational, usage, and privacy concerns variations among age and gender groups of Pokémon Go players. Most of the players, who are likely to be casual gamers, are persuaded toward the game due to nostalgic association and word of mouth. Females play Pokémon Go to fulfill physical exploration and enjoyment gratifications. On the other hand, males seek to accomplish social interactivity, achievement, coolness, and nostalgia gratifications. Compared to females, males are more concerned about the privacy aspects associated with the game. With regard to age, younger players display strong connotation with most of the studied gratifications and the intensity drops significantly with an increase in age. With the increasing use of online and mobile games worldwide among all cohorts of society, the study sets the way for a deeper analysis of motivation factors with respect to age and gender. Understanding motivations for play can provide researchers with the analytic tools to gain insight into the preferences for and effects of game play for different kinds of users.

这项研究的目的是提供有关神奇宝贝Go（一种基于位置的增强现实游戏的相对较新的现象）中玩家体验和动机的见解。随着全球各种形式的数字游戏的使用和采用的增加，调查玩游戏的动机不仅对于研究人员而且对于游戏开发商，设计师和政策制定者都变得至关重要。使用在线调查（N = 1190），该研究探讨了神奇宝贝围棋玩家在年龄，性别之间的动机，使用和隐私问题。由于怀旧的联想和口口相传，大多数可能是休闲游戏玩家都被说服了。雌性玩PokémonGo可以进行体力探索和娱乐满足。另一方面，男性则寻求实现社交互动，成就，冷静和怀旧满足。与女性相比，男性更关注与游戏相关的隐私方面。关于年龄，年轻球员在大多数学习的满足感中都表现出很强的内涵，并且随着年龄的增长，强度会显着下降。随着世界范围内所有社会群体对在线和手机游戏的使用越来越多，该研究为深入分析年龄和性别动机因素奠定了基础。了解游戏动机可以为研究人员提供分析工具，以洞察不同类型用户对游戏偏好和效果的了解。