Abstract Previous research has consistently demonstrated that organic food is typically seen as healthier. The aim of the present study is to investigate how these health inferences influence taste perceptions of organic food. In Study 1, we show that a neutral food product with an organic label is perceived as more healthy than the same product without such a label. This higher level of perceived healthiness is paired with an improved perceived taste. In Study 2 and 3, we obtain evidence in Dutch and US samples that an organic label increases perceived taste and attractiveness of healthy (but not unhealthy) food. Whereas previous studies have shown general health halo effects of organic labels, this perspective cannot explain the specific pattern of our results, which speaks towards an ‘organic = healthy = tasty’ intuition.

中文翻译：

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当有机产品美味时：来自有机 = 健康协会的口味推断

摘要 先前的研究一致表明，有机食品通常被视为更健康。本研究的目的是调查这些健康推论如何影响有机食品的味觉感知。在研究 1 中，我们表明带有有机标签的中性食品比没有此类标签的相同产品更健康。这种更高水平的健康感知与改善的感知口味相结合。在研究 2 和 3 中，我们从荷兰和美国样本中获得证据表明有机标签增加了健康（但不是不健康）食品的感知味道和吸引力。虽然之前的研究已经显示了有机标签的一般健康光环效应，但这种观点无法解释我们结果的具体模式，这说明了“有机 = 健康 = 美味”的直觉。