The aim of this study was to investigate the impact of signboard‐building color combinations on color harmony and legibility. Two hundred and three participants rated 54 signboard‐building color combinations against two scales of color harmony and legibility. In this article, the terms “brick,” “stone,” and “glass” refer to three types of building exteriors used in the experiment (ie, brick masonry, greystone, and curtain walls, respectively). Major findings are as follows: (a) there was a positive linear correlation between color harmony and legibility in all three types of building exteriors, (b) the type of building exterior affected the color harmony and legibility of signboard colors, (c) no hue‐related patterns were observed, (d) the effects of chroma differences on color harmony were weak and the effects of chroma differences on legibility were moderate, (e) the effects of lightness differences on color harmony and legibility were strong in brick, but the effects of lightness differences were weak in stone and glass, (f) white color combinations (ie, color pairs including white signboards) turned out to be the most harmonious and legible, and (g) color combinations of light signboards and dark buildings (negative polarity) were rated most harmonious and legible, with the exception of vivid red (positive polarity). The findings of this study provide insight into the characteristics of harmonious and legible colors in the context of signboard design.

中文翻译：

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招牌建筑颜色组合对颜色和谐和易读性的影响

这项研究的目的是研究招牌建筑颜色组合对颜色和谐和易读性的影响。203名参与者对54种招牌建筑颜色组合进行了评估，对比了两种颜色的和谐度和清晰度。在本文中，术语“砖”，“石”和“玻璃”是指实验中使用的三种类型的建筑外墙（分别为砖石，灰石和幕墙）。主要发现如下：（a）在所有三种类型的建筑外观中，色彩协调性和清晰度之间存在正线性相关；（b）建筑外观的类型影响招牌颜色的色彩协调性和清晰度；（c）没有观察到与色调有关的模式，（d）色度差异对色彩协调性的影响较弱，色度差异对易读性的影响适中;（e）亮度差异对砖块中色彩协调性和易读性的影响强，但亮度差异对效果的影响较弱在石头和玻璃中，（f）白色组合（即包括白色招牌的颜色对）被证明是最和谐和清晰的，并且（g）浅色标志牌与深色建筑物（负极性）的颜色组合被评为最和谐。清晰可见，鲜红色（正极性）除外。这项研究的发现提供了对招牌设计背景下的协调和清晰颜色特征的见解。但是在石材和玻璃上，亮度差异的影响很小。（f）事实证明，白色组合（即包括白色招牌在内的颜色对）是最和谐和清晰的，并且（g）明亮招牌和深色建筑物的颜色组合（负极性）被评定为最和谐，最清晰，鲜红色（正极性）除外。这项研究的发现提供了在招牌设计的背景下，和谐和清晰的颜色特征的见解。但是在石材和玻璃上，亮度差异的影响很小。（f）事实证明，白色组合（即包括白色招牌在内的颜色对）是最和谐和清晰的，并且（g）明亮招牌和深色建筑物的颜色组合（负极性）被评定为最和谐，最清晰，鲜红色（正极性）除外。这项研究的发现提供了在招牌设计的背景下，和谐和清晰的颜色特征的见解。除了鲜红色（正极）。这项研究的发现提供了在招牌设计的背景下，和谐和清晰的颜色特征的见解。除了鲜红色（正极）。这项研究的发现提供了在招牌设计的背景下，和谐和清晰的颜色特征的见解。