BACKGROUND A major review of Victoria's ambulance services identified the need to improve public awareness of the role of ambulances as an emergency service. A communications campaign was developed to address this challenge. This research paper expands on an initial evaluation of the campaign by focusing on the long-term behavioural outcomes. METHODS The behavioural evaluation involved two types of data collection - administrative data (routine collection from various health services) and survey data (cross-sectional community-wide surveys to measure behavioural intentions). RESULTS Behavioural intentions for accessing two of the targeted non-emergency services increased after the second phase of the campaign commenced. There was also a significant change in the slope of call trends for emergency ambulances. This decrease is also likely attributed to the second phase of the campaign as significant level effects were identified 3 and 9 months after it commenced. CONCLUSIONS A long-term campaign developed through evidence review, stakeholder consultation and behavioural theory was successful in reducing the number of daily calls requesting an emergency ambulance in Victoria and in increasing intentions to use alternative services. This research highlights the importance of collaborative intervention design along with the importance of implementing a robust monitoring and evaluation framework.

中文翻译：

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救护车适用于紧急情况：通过研究型行为改变运动来改变行为。

背景技术对维多利亚的救护车服务的一次重大审查确定了需要提高公众对救护车作为紧急服务的作用的认识。为应对这一挑战，开展了一场宣传运动。本研究论文通过关注长期行为结果，扩展了对运动的初步评估。方法行为评估涉及两种类型的数据收集-行政数据（从各种卫生服务机构例行收集）和调查数据（跨社区的横断面调查以衡量行为意图）。结果在运动的第二阶段开始后，获得两项有针对性的非紧急服务的行为意图有所增加。紧急救护车的呼梯趋势也发生了显着变化。这种减少也可能归因于运动的第二阶段，因为在运动开始的3个月和9个月后发现了重大的水平影响。结论通过证据审查，利益相关者咨询和行为理论开展的长期运动成功地减少了在维多利亚州请求紧急救护车的每日呼叫次数，并增加了使用替代服务的意图。这项研究突出了协作干预设计的重要性以及实施强大的监视和评估框架的重要性。利益相关者咨询和行为理论成功地减少了在维多利亚州请求紧急救护车的每日呼叫次数，并增加了使用替代服务的意愿。这项研究突出了协作干预设计的重要性以及实施强大的监视和评估框架的重要性。利益相关者咨询和行为理论成功地减少了在维多利亚州请求紧急救护车的每日呼叫次数，并增加了使用替代服务的意愿。这项研究突出了协作干预设计的重要性以及实施强大的监视和评估框架的重要性。