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Switching Schemas: Do Effects of Mindless Interactions With Agents Carry Over to Humans and Vice Versa?
Journal of Computer-Mediated Communication ( IF 5.4 ) Pub Date : 2019-11-19 , DOI: 10.1093/jcmc/zmz016
John A Velez 1 , Travis Loof 2 , Casey A Smith 3 , Joshua M Jordan 4 , Jonathan A Villarreal 3 , David R Ewoldsen 5
Affiliation  

The Revised Ethopoeia Concept proposes that agents should activate human schema in the form of social expectations and rules. However, studies have demonstrated inconsistent reactions to agents and avatars, potentially due to the activation of a nonhuman schema that constrains people’s ability to mentally connect with agents. We first examined whether the schema activated during agent or avatar game play were consistent with and influenced a subsequent interaction with a human. Results suggested that schemas activated across consecutive interactions with an agent and then a human were incongruent, while avatars successfully influenced subsequent interactions with humans (i.e., prosocial behaviors) by evoking congruent schemas. A second experiment corroborated this by demonstrating a match between schemas activated during game play with agents and subsequent interactions with another human-like but nonhuman entity (i.e., artificial intelligence). Additional results and implications related to switching schemas in consecutive interactions with agents and humans are discussed.

中文翻译:

切换模式:与代理人的无心互动所产生的影响会传递给人类,反之亦然吗?

经修订的埃塞俄比亚概念提出,特工应以社会期望和规则的形式激活人类图式。但是,研究表明,对代理和化身的反应不一致,这可能是由于非人模式的激活限制了人们与代理进行心理联系的能力。我们首先检查了在特工或虚拟角色游戏过程中激活的模式是否与人的后续行为相一致并影响了其与人的后续交互。结果表明,通过与代理的连续交互激活的模式,然后是人类,是不一致的,而化身通过唤起一致的模式成功地影响了与人类的后续交互(即亲社会行为)。第二个实验通过证明在玩游戏期间激活与代理之间的模式之间的匹配,以及随后与另一个类似于人类但非人类的实体(即人工智能)的交互来证实这一点。讨论了与代理和人员进行连续交互时切换模式相关的其他结果和含义。
更新日期:2020-01-23
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