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Propagandizing anti-vaccination: Analysis of Vaccines Revealed documentary series.
Vaccine ( IF 4.5 ) Pub Date : 2020-01-21 , DOI: 10.1016/j.vaccine.2019.12.027 Amanda S Bradshaw 1 , Debbie Treise 1 , Summer S Shelton 2 , Matthew Cretul 1 , Aantaki Raisa 1 , Alexis Bajalia 1 , Daisha Peek 1
Vaccine ( IF 4.5 ) Pub Date : 2020-01-21 , DOI: 10.1016/j.vaccine.2019.12.027 Amanda S Bradshaw 1 , Debbie Treise 1 , Summer S Shelton 2 , Matthew Cretul 1 , Aantaki Raisa 1 , Alexis Bajalia 1 , Daisha Peek 1
Affiliation
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Politically charged health propaganda films may have public health ramifications through decreased vaccination uptake, especially with expansive dissemination potential on social media. The nine-episode documentary series Vaccines Revealed, touted as foremost truth within the largest anti-vaccination closed Facebook group, advocates for non-medical childhood vaccination exemptions - a policy actively opposed by the American Academy of Pediatrics. This series is recommended specifically to parents who are on the fence about whether or not to vaccinate their children as well as new, first-time, and expectant mothers. Fourteen 'expert' panelists included: six M.D,'s who reportedly prefer natural approaches for everything from chiropractic to cardiology practice, a vaccine injury attorney, two professors, one psychiatrist, the founder of natural search engine Greenmedinfo.com, a nationally-recognized clinical research expert on the HPV vaccine, the president of the National Vaccine Information Center, and three parents of vaccine-injured children. Additionally, voiceover clips from an epidemiologist and former senior scientist at the CDC were played throughout the series as evidence of governmental conspiracy. Inclusion of these testimonies, particularly from white coat doctors, led to a perception of high source credibility. Qualitative analysis of this documentary series revealed five overarching themes: (perceived) solidified science, collusion and conspiracy, canary in the coal mine, fear appeals, and the morality and necessity of individual choice. As opposed to formulating a priori theoretical assumptions, grounded theory allowed an integrative theoretical explanation to emerge from the data. Researchers expanded cognitive dissonance, parasocial interaction, and social identification theories and described how viewers of Vaccines Revealed could come to align their views on vaccinations with those of the panelists featured in the videos.
中文翻译：
宣传抗疫苗：疫苗分析揭秘纪录片系列。
具有政治色彩的健康宣传片可能会通过减少疫苗接种而对公共健康产生影响，尤其是在社交媒体上具有广泛的传播潜力。九集纪录片系列《疫苗的揭露》（Vaccines Reveal）被誉为最大的封闭性非疫苗接种Facebook组织中的首要真理，倡导非医学儿童疫苗接种豁免-美国儿科学会积极反对这一政策。该系列特别推荐给那些对是否要给孩子以及新来的，初生的和待产的母亲接种疫苗的篱笆墙的父母。十四位“专家”小组成员包括：六位医学博士，据报道他们从脊骨疗法到心脏病学实践都喜欢采用自然疗法，疫苗伤害律师，两位教授，一位精神科医生，自然搜索引擎Greenmedinfo.com的创始人，全国公认的HPV疫苗临床研究专家，国家疫苗信息中心总裁和三名遭受疫苗伤害的儿童的父母。此外，整个系列播放了来自CDC的流行病学家和前高级科学家的配音片段，作为政府阴谋的证据。包括这些证词，特别是来自白大褂医生的证词，导致了人们对高可信度的看法。对这部纪录片系列的定性分析揭示了五个总体主题：（可感知的）巩固的科学，共谋和阴谋，煤矿中的金丝雀，恐惧感以及个人选择的道德和必要性。与提出先验的理论假设相反，扎根的理论允许从数据中得出综合的理论解释。研究人员扩展了认知失调，超社会互动和社会认同理论，并描述了《疫苗揭露》的观众如何才能使他们对疫苗的看法与视频中的小组讨论者的看法保持一致。
更新日期：2020-01-22
中文翻译：
宣传抗疫苗：疫苗分析揭秘纪录片系列。
具有政治色彩的健康宣传片可能会通过减少疫苗接种而对公共健康产生影响，尤其是在社交媒体上具有广泛的传播潜力。九集纪录片系列《疫苗的揭露》（Vaccines Reveal）被誉为最大的封闭性非疫苗接种Facebook组织中的首要真理，倡导非医学儿童疫苗接种豁免-美国儿科学会积极反对这一政策。该系列特别推荐给那些对是否要给孩子以及新来的，初生的和待产的母亲接种疫苗的篱笆墙的父母。十四位“专家”小组成员包括：六位医学博士，据报道他们从脊骨疗法到心脏病学实践都喜欢采用自然疗法，疫苗伤害律师，两位教授，一位精神科医生，自然搜索引擎Greenmedinfo.com的创始人，全国公认的HPV疫苗临床研究专家，国家疫苗信息中心总裁和三名遭受疫苗伤害的儿童的父母。此外，整个系列播放了来自CDC的流行病学家和前高级科学家的配音片段，作为政府阴谋的证据。包括这些证词，特别是来自白大褂医生的证词，导致了人们对高可信度的看法。对这部纪录片系列的定性分析揭示了五个总体主题：（可感知的）巩固的科学，共谋和阴谋，煤矿中的金丝雀，恐惧感以及个人选择的道德和必要性。与提出先验的理论假设相反，扎根的理论允许从数据中得出综合的理论解释。研究人员扩展了认知失调，超社会互动和社会认同理论，并描述了《疫苗揭露》的观众如何才能使他们对疫苗的看法与视频中的小组讨论者的看法保持一致。
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