Sensory attributes of coffee beverages and their relation to price and package information: A case study of Colombian customers’ preferences,Food Science & Nutrition

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Sensory attributes of coffee beverages and their relation to price and package information: A case study of Colombian customers’ preferences
Food Science & Nutrition ( IF 3.5 ) Pub Date : 2020-01-16 , DOI: 10.1002/fsn3.1404
Igor Barahona ₁ , Edis Mauricio Sanmiguel Jaimes ₂ , Jian-Bo Yang ₃

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Sensory analysis is a powerful tool for creating profiles of food and beverages based on information perceived by the human senses. This paper investigates 18 of the most popular Colombian coffees. Individuals from nine different cities assessed products in two different ways: degree of presence (absence) of sensory properties and degree of acceptance (liking). The results focused on identifying variations in sensory evaluations due to the city, as well as classification of the products according to their degree of acceptance or rejection, and investigating associations between sensory attributes, price, and label–package information. A correspondence analysis allowed us to investigate the variation introduced by the factor city. The most preferred/rejected products were identified through preference mapping. The level of intensity of the smelling sensory attribute positively affects the price and the information presented at the product´s label–package. However, tasting attributes negatively affects price and perceptions of the product´s label–package information. We conclude that smelling sensory attributes has greater impact on purchase intentions than tasting attributes. Decision‐makers should manage scent, price, and label–package characteristics wisely because they are part of the first experience of the customer.

中文翻译：

咖啡饮料的感官属性及其与价格和包装信息的关系：哥伦比亚顾客偏好的案例研究

感官分析是一种强大的工具，可根据人类感官感知的信息创建食品和饮料的概况。本文调查了 18 种最受欢迎的哥伦比亚咖啡。来自九个不同城市的个人以两种不同的方式评估产品：感官特性的存在（不存在）程度和接受程度（喜欢）。结果侧重于识别因城市而导致的感官评估差异，以及根据产品的接受或拒绝程度对产品进行分类，并调查感官属性、价格和标签包装信息之间的关联。对应分析使我们能够调查因素城市带来的变化。最喜欢/最拒绝的产品是通过偏好映射确定的。气味感官属性的强度水平对价格和产品标签包装上呈现的信息产生积极影响。然而，品尝属性会对价格和产品标签包装信息的看法产生负面影响。我们得出的结论是，嗅觉感官属性比品尝属性对购买意愿的影响更大。决策者应该明智地管理气味、价格和标签包装特征，因为它们是客户首次体验的一部分。

更新日期：2020-01-16

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