Jennifer M. Heemstra is an Associate Professor of Chemistry at Emory University who shares advice on Twitter @jenheemstra. Find all her columns for C&EN and ask her questions at https://cenm.ag/officehours. Facebook. This may be the site that you are most familiar with. It offers the chance to share thoughts, photos, and videos with your network of friends and family. While there is an option to make all of your posts public, few people do this. Instagram. When you see someone at a scenic venue posing for photos and trying to get the shot “just right,” chances are they are posting to Instagram. This platform is all about the photos, though it does also allow for sharing of written posts. LinkedIn. This is intended to be the go-to site for professional connections, and it is great for building and maintaining your network. Like Facebook, you generally only see content from people you have mutually agreed to connect with. LinkedIn is especially important if you are in industry, while academics tend to be less active there. Twitter. Twitter is all about going fast and having a big reach. Posts are limited to 280 characters, and you can include photos or videos if you choose. While privacy options are similar to other platforms, most people on Twitter choose to have a public account, which means that posts can easily reach new audiences or even go viral. And, as my 11 year old son pointed out to me (while helping me edit this article), people tend to use other social media platforms to highlight only their best or happiest moments, whereas Twitter posts are often more authentic and balanced. Views expressed in this editorial are those of the author and not necessarily the views of the ACS. This article has not yet been cited by other publications.

中文翻译：

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社交媒体科学家指南。

Jennifer M. Heemstra是埃默里大学化学副教授，他在Twitter @jenheemstra上分享建议。在C＆EN上找到她所有的专栏，并在https://cenm.ag/officehours提问。脸书 这可能是您最熟悉的网站。它提供了与您的朋友和家人网络共享想法，照片和视频的机会。尽管可以选择公开所有帖子，但很少有人这样做。Instagram的。当您在风景秀丽的会场看到某人摆姿势拍照并试图使照片“恰到好处”时，他们很可能会发布到Instagram。这个平台是所有关于照片的平台，尽管它也允许共享书面帖子。领英该站点旨在成为专业连接的首选站点，对于构建和维护网络非常有用。像Facebook一样，您通常只会看到您共同同意与其联系的人的内容。如果您从事行业，LinkedIn尤为重要，而学术界人士在这里的活跃度往往较低。推特。Twitter就是要快速发展并扩大影响范围。帖子的字符数不得超过280个，并且您可以选择包含照片或视频。尽管隐私选项类似于其他平台，但Twitter上的大多数人都选择拥有一个公共帐户，这意味着帖子可以轻松地吸引新的受众甚至传播。而且，正如我11岁的儿子向我指出的那样（在帮助我编辑本文的同时），人们倾向于使用其他社交媒体平台仅突出他们最美好或最快乐的时刻，而Twitter帖子通常更为真实和平衡。本社论中表达的观点只是作者的观点，不一定是ACS的观点。本文尚未被其他出版物引用。