Natural resource managers urgently need to adapt to climate change, and extension services are increasingly using targeted communication campaigns to promote individual engagement with adaptation. This study compares two groups of Swedish forest owners: 1493 who participated in two climate communication projects by the Swedish Forest Agency, and 909 who were randomly sampled. The study finds statistically significant differences between the two groups in terms of climate change awareness and concern, belief in the urgency to act and intentions to take adaptive measures. Results suggest that the primary effect of the climate chance communication seems to have been on forest owners’ subjective risk perceptions and beliefs in their knowledge and ability, which make it more likely that individuals will take adaptive action in the future. The study also finds that experience with extreme events affects people’s intentions to take adaptive measures independently from their beliefs that these extremes were caused by climate change. Furthermore, findings also highlight the need for communication research and practice to recognise the impeding role social norms and economic rationales can play for individual adaptation. Future research should make use of longitudinal and qualitative research to assess the effect of deliberation- and solution-orientated communication on people’s intentions and actions to adapt to climate change.

中文翻译：

---

气候变化沟通对个人参与适应是否重要？瑞典森林所有者的见解

自然资源管理者迫切需要适应气候变化，推广服务越来越多地使用有针对性的宣传活动来促进个人参与适应。本研究比较了两组瑞典森林所有者：1493 人参加了瑞典森林局的两个气候交流项目，909 人是随机抽样的。该研究发现，在气候变化意识和关注、对采取行动的紧迫性的信念以及采取适应性措施的意图方面，两组之间存在统计学上的显着差异。结果表明，气候机会交流的主要影响似乎是森林所有者对其知识和能力的主观风险感知和信念，这使得个人在未来更有可能采取适应性行动。该研究还发现，极端事件的经历会影响人们采取适应性措施的意图，而与他们认为这些极端事件是由气候变化引起的信念无关。此外，研究结果还强调了传播研究和实践的必要性，以认识到社会规范和经济理论对个人适应可能产生的阻碍作用。未来的研究应该利用纵向和定性研究来评估以协商和解决方案为导向的沟通对人们适应气候变化的意图和行动的影响。调查结果还强调了传播研究和实践的必要性，以认识到社会规范和经济理论对个人适应可能产生的阻碍作用。未来的研究应利用纵向和定性研究来评估以协商和解决方案为导向的沟通对人们适应气候变化的意图和行动的影响。调查结果还强调了传播研究和实践的必要性，以认识到社会规范和经济理论对个人适应可能产生的阻碍作用。未来的研究应该利用纵向和定性研究来评估以协商和解决方案为导向的沟通对人们适应气候变化的意图和行动的影响。