The objective of this study is to determine if men would follow the “red effect” when choosing colors for women to wear on a date, and also to determine if the colors that men would wear when going on a date would be the same as the colors that females (their date) would wish them to wear. A set of psychophysical data was generated from this experiment, where participants were asked to rank a set of 10 colored samples based on preference for each question asked. There were three different sets of colored samples. The set of colored samples given to the participant depended on the question. A total of five questions were asked. Scaling analysis was done on the data to organize a set of items according to preferences providing values, an interval scale (Z values), that correspond to the relative perceptual differences among the stimuli. The Z values were graphed to show the general preference of colors for women to wear, and the preference of colors for men to wear. A Spearman's rank‐order correlation coefficient (SRCC) was calculated comparing each individual's rank order with the mean rank order for that specific question. An average Spearman's rank order was calculated for each question and each gender in order to determine the variability in answers. Scaling results indicate that men follow the “red effect,” but women preferred to wear other colors such as turquoise, blue, or yellow depending on the outfit. Males and females agreed that no matter the colored bottoms (denim or black), blue was the preferred color top for men to wear. SRCC results showed a lot of variability between individual answers and the mean answer indicating that participants' rankings did not necessarily agree with general color preferences presented in the scaling analysis. While scaling analysis might suggest certain color preferences such as men following the “red effect” and women preferring to wear blue, the poor correlation found using SRCC between the individual answers and the mean rank orders suggests that color preferences for each individual are inherently unique.

中文翻译：

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有色服装及其对异性恋吸引力的潜在影响

这项研究的目的是确定男性在选择约会用的女士颜色时是否会遵循“红色效果”，并且还要确定男性在约会时所穿的颜色是否与约会时相同。女性（她们的约会）希望她们穿的颜色。从该实验中生成了一组心理物理数据，其中要求参与者根据对每个问题的偏好，对一组10个有色样本进行排名。有三套不同的彩色样品。给参与者的彩色样本集取决于问题。总共提出了五个问题。对数据进行了比例分析，以根据提供值，区间标度（Z值），与刺激之间的相对感知差异相对应。该ž将值绘制成图表，以显示女性对颜色的一般偏爱，以及男性对颜色的偏爱。计算了一个Spearman的等级相关系数（SRCC），将每个人的等级顺序与该特定问题的平均等级顺序进行比较。计算每个问题和每个性别的平均Spearman排名，以确定答案的变异性。缩放结果表明，男性遵循“红色效果”，但是女性更喜欢穿其他颜色，例如绿松石，蓝色或黄色，具体取决于衣服。男性和女性都同意，无论是彩色底裤（牛仔布还是黑色），蓝色都是男性穿着的首选颜色。SRCC结果显示单个答案和平均答案之间存在很大差异，表明参与者的 排名不一定与缩放分析中显示的一般颜色偏好一致。虽然缩放分析可能会提示某些颜色偏爱，例如男性遵循“红色效果”而女性偏爱穿蓝色，但使用SRCC在各个答案和平均排名之间的相关性较差，这表明每个人的颜色偏爱本质上都是独特的。