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Variations in Food Acceptability with Respect to Pitch, Tempo, and Volume Levels of Background Music.
Multisensory Research ( IF 1.8 ) Pub Date : 2019-01-01 , DOI: 10.1163/22134808-20191429
Alexandra Fiegel 1 , Andrew Childress 2 , Thadeus L Beekman 1 , Han-Seok Seo 1
Affiliation  

This study aimed to determine whether pitch, tempo, and volume levels of music stimuli affect sensory perception and acceptance of foods. A traditional music piece was arranged into versions at two pitches, two tempos, and two volumes. For each session, chocolate and bell peppers were presented for consumption under three sound conditions: 1) upper or 2) lower level with respect to each of the three music elements, and 3) silence. Over three sessions, participants evaluated flavor intensity, pleasantness of flavor, texture impression, and overall impression of food samples, in addition to the pleasantness and stimulation evoked by the music stimuli. Results showed that lower-pitched and louder music stimuli increased hedonic impressions of foods compared to their respective counterparts and/or the silent condition. While the effects of music element levels on hedonic impressions differed with the type of food consumed, the participants liked the foods more when music stimuli were perceived as more pleasant and stimulating. Flavor was perceived as more intense when participants were more stimulated by the music samples. Although a specific element of music stimuli was manipulated, perceptions of other elements also varied, leading to large variations in the music-evoked pleasantness and stimulation. In conclusion, the findings provide empirical evidence that hedonic impressions of foods may be influenced by emotions evoked by music selections varying in music element levels, but it should be also noted that the influences were food-dependent and not pronounced.

中文翻译:

关于背景音乐的音高,节奏和音量,食物可接受性的变化。

这项研究旨在确定音乐刺激的音调,速度和音量水平是否会影响食物的感官知觉和接受程度。将传统音乐作品分为两个音高,两个速度和两个音量的版本。对于每个会话,在三个声音条件下展示了供食用的巧克力和甜椒:1)相对于三个音乐元素中的每一个,较高或2)较低的水平,以及3)静音。在三个环节中,除了音乐刺激引起的愉悦和刺激外,参与者还评估了风味强度,风味的愉悦性,质地的印象以及食物样品的总体印象。结果表明,与相应的对应音调和/或静音状态相比,音调较低和较大的音乐刺激会增加食物的享乐感。尽管音乐元素水平对享乐主义印象的影响随所食用食物的类型而异,但当人们认为音乐刺激更加愉悦和刺激时,参与者更喜欢这些食物。当参与者更受音乐样本的刺激时,风味被认为更加强烈。尽管操纵了音乐刺激的特定元素,但其他元素的感知也发生了变化,从而导致了音乐诱发的愉悦感和刺激性的巨大变化。总之,这些发现提供了经验证据,表明食物的享乐主义印象可能受到音乐元素水平变化的音乐选择所引起的情感的影响,但也应注意,这种影响与食物有关,并且不明显。当音乐刺激被认为更令人愉悦和刺激时,参与者更喜欢这些食物。当参与者更受音乐样本的刺激时,风味被认为更加强烈。尽管操纵了音乐刺激的特定元素,但其他元素的感知也发生了变化,从而导致了音乐诱发的愉悦感和刺激性的巨大变化。总之,这些发现提供了经验证据,表明食物的享乐主义印象可能受到音乐元素水平变化的音乐选择所引起的情感的影响,但也应注意,这种影响与食物有关,并且不明显。当音乐刺激被认为更令人愉悦和刺激时,参与者更喜欢这些食物。当参与者更受音乐样本的刺激时,风味被认为更加强烈。尽管操纵了音乐刺激的特定元素,但其他元素的感知也发生了变化,从而导致了音乐诱发的愉悦感和刺激感的巨大变化。总之,这些发现提供了经验证据,表明食物的享乐主义印象可能受到音乐元素水平变化的音乐选择所引起的情感的影响,但也应注意,这种影响与食物有关,并且不明显。尽管操纵了音乐刺激的特定元素,但其他元素的感知也发生了变化,从而导致了音乐诱发的愉悦感和刺激感的巨大变化。总之,这些发现提供了经验证据,表明食物的享乐主义印象可能受到音乐元素水平变化的音乐选择所引起的情感的影响,但也应注意,这种影响与食物有关,并且不明显。尽管操纵了音乐刺激的特定元素,但其他元素的感知也发生了变化,从而导致了音乐诱发的愉悦感和刺激感的巨大变化。总之,这些发现提供了经验证据,表明食物的享乐主义印象可能受到音乐元素水平变化的音乐选择所引起的情感的影响,但也应注意,这种影响与食物有关,并且不明显。
更新日期:2019-01-01
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