Previous research has shown that auditory cues can influence the flavor of food and drink. For instance, wine tastes better when preferred music is played. We have investigated whether a music background can modify judgments of the specific flavor pattern of a beverage, as opposed to mere preference. This was indeed the case. We explored the nature of this crosstalk between auditory and gustatory perception, and hypothesized that the 'flavor' of the background music carries over to the perceived flavor (i.e., descriptive and evaluative aspects) of beverages. First, we collected ratings of the subjective flavor of different music pieces. Then we used a between-subjects design to cross the music backgrounds with taste evaluations of several beverages. Participants tasted four different samples of beverages under two contrasting audio conditions and rated their taste experiences. The emotional flavor of the music had the hypothesized effects on the flavor of the beverages. We also hypothesized that such an effect would be stronger for music novices than for music experts, and weaker for aqueous solutions than for wines. However, neither music expertise nor liquid type produced additional effects. We discuss implications of this audio-gustatory interaction.

中文翻译：

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与柴可夫斯基一起喝酒：背景音乐对饮料味道的交互影响。

先前的研究表明，听觉提示会影响食物和饮料的味道。例如，播放首选音乐时，葡萄酒的味道会更好。我们已经研究了音乐背景是否可以改变饮料特定风味模式的判断，而不是仅仅偏爱。确实是这样。我们探讨了听觉和味觉之间这种串扰的性质，并假设背景音乐的“风味”会延续到饮料的感知风味（即描述性和评价性）。首先，我们收集了不同音乐作品的主观风味等级。然后，我们使用对象间设计跨音乐背景，对几种饮料进行口味评估。参加者在两种不同的音频条件下品尝了四种不同的饮料样品，并对他们的品尝体验进行了评分。音乐的情感风味对饮料的风味有假定的影响。我们还假设，对于音乐新手来说，这种影响比对音乐专家的影响要大，对水溶液的影响比对葡萄酒的影响要弱。但是，音乐专业知识和液体类型都无法产生额外的效果。我们讨论了这种音频味觉交互作用的含义。音乐专业知识和液体类型都不会产生额外的效果。我们讨论了这种音频味觉交互作用的含义。音乐专业知识和液体类型都不会产生额外的效果。我们讨论了这种音频味觉交互作用的含义。