Modern neurotechnologies are rapidly infringing on conventional notions of human dignity and they are challenging what it means to be human. This article is a survey analysis of the future of the digital age, reflecting primarily on the effects of neurotechnology that violate universal human rights to dignity, self-determination, and privacy. In particular, this article focuses on neuromarketing to critically assess potentially negative social ramifications of under-regulated neurotechnological application. Possible solutions are critically evaluated, including the human rights claim to the ‘right to mental privacy’ and the suggestion of a new human right based on spiritual jurisdiction, where the human psyche is a legal space in a substantive legal setting.

现代神经技术正在迅速侵犯人类尊严的传统观念，并挑战人类的意义。本文是对数字时代未来的调查分析，主要反映了神经技术侵犯尊严、自决和隐私等普遍人权的影响。特别是，本文重点关注神经营销学，以批判性地评估神经技术应用监管不足的潜在负面社会影响。可能的解决方案受到严格评估，包括人权主张的“精神隐私权”以及基于精神管辖权的新人权的建议，其中人类心灵是实体法律环境中的法律空间。