The rapid growth of social media over the last decade soon convinced businesses including medical practices and academic medical centers to enter the social media fray-for profit, education, and expanding access. Launched in 2010, Pinterest (San Francisco, CA, USA) differed from many of the established social media platforms by presenting collection and curation features based on the sharing of images rather than text. Thus, Pinterest allows users to categorize website links using photos, GIFs, and videos, and catalog them for future consideration, saved on a virtual folder or "pinboard." Facebook, Twitter, and LinkedIn are text-heavy social media platforms that do not allow for significant curating activities. Instagram, the other of the two primary photo-oriented social media giants, was launched the same year as Pinterest. Owned by Facebook, Instagram caters to a more personal experience and mostly relies on mobile technology. Because Pinterest users are mainly focused on finding and collecting other users' content, Pinterest is thought to generate website traffic and is more conducive to use on larger screens. It further distinguishes itself by encouraging appreciation/learning over self-promotion and its range of categories exceeds that of other such sites. Some of the more visually oriented medical specialties (i.e., dermatology, plastic surgery, and radiology) have begun to consider what role, if any, the popular site Pinterest, with more than 250 million monthly users, might play in disseminating healthy messages, reaching patients, and contributing to medical education. We investigated how Pinterest could work for our radiology education mission and then decided to establish a presence on the site to ascertain if creating our own board would have any practical benefits.

中文翻译：

---

Pinterest能为放射学做什么？

在过去的十年中，社交媒体的快速增长很快说服了包括医疗实践和学术医疗中心在内的企业进入社交媒体竞争，以获取利润，教育和扩大访问范围。Pinterest（美国加利福尼亚州旧金山）于2010年推出，与许多现有的社交媒体平台不同，它基于图片而非文字的共享呈现收藏和策展功能。因此，Pinterest允许用户使用照片，GIF和视频对网站链接进行分类，并对它们进行分类以备将来考虑，并保存在虚拟文件夹或“记事本”中。Facebook，Twitter和LinkedIn是大量文本的社交媒体平台，不允许进行大量的策划活动。Instagram是两个主要的以照片为导向的社交媒体巨头中的另一个，与Pinterest在同一年推出。Instagram由Facebook拥有，可以满足更多个人体验，并且主要依靠移动技术。由于Pinterest用户主要专注于查找和收集其他用户的内容，因此Pinterest被认为会产生网站访问量，并且更有利于在大屏幕上使用。它通过鼓励欣赏/学习自我促进而进一步脱颖而出，其类别范围超过了其他此类网站。一些更具视觉导向的医学专科（例如，皮肤病学，整形外科和放射学）已开始考虑流行的Pinterest网站（如果每月有超过2.5亿用户）可能在传播健康信息方面起到什么作用（如果有的话）患者，并为医学教育做出了贡献。