Abstract. According to (a) the beauty ideal of a full head of hair and (b) the physical attractiveness stereotype (PAS; “what is beautiful is good”), bald men should appear less attractive than nonbald men, not only physically but also socially. To explain inconsistent results on this prediction in previous research, we suggest two antagonistic processes: the automatic activation of the PAS at the implicit level and its suppression at the explicit level, the latter process selectively triggered by individuating information about the target person. In line with this account, we only found negative social attractiveness ratings for bald men by same-aged women when individuating target information was lacking (Experiment 1). In contrast, irrespective of whether individuating information was available or not, we reliably found evidence for the PAS in different implicit paradigms (the implicit association test in Experiment 2 and a source monitoring task in Experiment 3). We conclude that individuating information about bald men suppresses PAS application, but not PAS activation.

中文翻译：

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又秃又坏？

摘要。根据（a）满头头发的美丽理想和（b）身体吸引力刻板印象（PAS；“美丽就是好的”），秃头男性应该比非秃头男性显得不那么有吸引力，不仅在身体上而且在社交上。为了解释先前研究中这种预测的不一致结果，我们提出了两个对立的过程：PAS在隐性层面的自动激活和在显性层面的抑制，后一个过程是由目标人的个性化信息选择性触发的。根据这一说法，我们只发现在缺乏个性化目标信息的情况下，同龄女性对秃头男性的社会吸引力评分为负面（实验 1）。相比之下，无论个体化信息是否可用，我们都在不同的隐式范例中可靠地找到了 PAS 的证据（实验 2 中的隐式关联测试和实验 3 中的源监控任务）。我们得出的结论是，秃头男性的个性化信息会抑制 PAS 的应用，但不会抑制 PAS 的激活。