The need to design products that engage several senses has being increasingly recognised by design and marketing professionals. Many works analyse the impact of sensory stimuli on the hedonic, cognitive, and emotional responses of consumers, as well as on their satisfaction and intention to purchase. However, there is much less information about the utilitarian dimension related to a sensory non-reflective analysis of the tangible elements of the experience, the sequential role played by different senses, and their relative importance. This work analyses the sensorial dimension of consumer interactions in shops. Consumers were filmed in two ceramic tile shops and their behaviour was analysed according to a previously validated checklist. Sequence of actions, their frequency of occurrence, and the duration of inspections were recorded, and consumers were classified according to their sensory exploration strategies. Results show that inspection patterns are intentional but shifting throughout the interaction. Considering the whole sequence, vision is the dominant sense followed by touch. However, sensory dominance varies throughout the sequence. The dominance differences appear between all senses and within the senses of vision, touch and audition. Cluster analysis classified consumers into two groups, those who were more interactive and those who were visual and passive evaluators. These results are very important for understanding consumer interaction patterns, which senses are involved (including their importance and hierarchy), and which sensory properties of tiles are evaluated during the shopping experience. Moreover, this information is crucial for setting design guidelines to improve sensory interactions and bridge sensory demands with product features.

中文翻译：

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瓷砖购物体验中消费品互动的多感官分析。

设计和营销专业人士越来越认识到需要设计具有多种感官的产品。许多作品分析了感官刺激对消费者享乐、认知和情感反应的影响，以及对他们的满意度和购买意愿的影响。然而，关于体验的有形元素的感官非反射性分析、不同感官所起的连续作用及其相对重要性的功利维度的信息要少得多。这项工作分析了商店中消费者互动的感官维度。消费者在两家瓷砖店被拍摄，他们的行为根据之前经过验证的清单进行分析。记录行动的顺序、发生的频率和检查的持续时间，消费者根据他们的感官探索策略进行分类。结果表明，检查模式是有意的，但在整个交互过程中会发生变化。考虑到整个序列，视觉是主导感觉，其次是触觉。然而，感官优势在整个序列中各不相同。支配性差异出现在所有感官之间以及视觉、触觉和听觉感官中。聚类分析将消费者分为两类，一类是互动性更强的，另一类是视觉和被动评估者。这些结果对于理解消费者交互模式、涉及哪些感官（包括它们的重要性和层次）以及在购物体验期间评估瓷砖的哪些感官特性非常重要。而且，