In 1968, Weight Watchers International introduced behavior modification practices to their established commercial program. At the time, the addition of behavioral psychology gave Weight Watchers a distinct advantage over the many competing weight control groups in postwar America. The process of combining group therapy with a controlled diet plan, behavior techniques and later, exercise, has significantly influenced American popular culture. This article considers how the commercialization of group weight control impacted the development and dissemination of a new multidimensional approach for weight management and how this has shaped popular ideas associated with dieting and wider understandings of healthy living.

中文翻译：

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“轻举妄动，保持精简”：商业化，行为修改和小组权重控制。

1968年，国际体重观察者组织在其既定的商业计划中引入了行为改变惯例。当时，行为心理学的加入使“体重观察家”相对战后美国众多竞争性体重控制组具有明显的优势。将团体疗法与控制饮食计划，行为技巧以及后来的运动结合起来的过程，极大地影响了美国的流行文化。本文考虑群体体重控制的商业化如何影响减肥管理新的多维方法的开发和传播，以及这如何形成与节食和对健康生活的更广泛理解相关的流行观念。