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The powerful influence of marks: Visual and knowledge-driven processing in hurricane track displays.
Journal of Experimental Psychology: Applied ( IF 2.7 ) Pub Date : 2019-09-26 , DOI: 10.1037/xap0000245
Lace M K Padilla 1 , Sarah H Creem-Regehr 2 , William Thompson 3
Affiliation  

Given the widespread use of visualizations to communicate hazard risks, forecast visualizations must be as effective to interpret as possible. However, despite incorporating best practices, visualizations can influence viewer judgments in ways that the designers did not anticipate. Visualization designers should understand the full implications of visualization techniques and seek to develop visualizations that account for the complexities in decision-making. The current study explores the influence of visualizations of uncertainty by examining a case in which ensemble hurricane forecast visualizations produce unintended interpretations. We show that people estimate more damage to a location that is overlapped by a track in an ensemble hurricane forecast visualization compared to a location that does not coincide with a track. We find that this effect can be partially reduced by manipulating the number of hurricane paths displayed, suggesting the importance of visual features of a display on decision making. Providing instructions about the information conveyed in the ensemble display also reduced the effect, but importantly, did not eliminate it. These findings illustrate the powerful influence of marks and their encodings on decision-making with visualizations. (PsycINFO Database Record (c) 2020 APA, all rights reserved).

中文翻译:

标记的强大影响力:飓风轨迹显示中的视觉和知识驱动处理。

鉴于可视化已广泛用于传达危害风险,因此预测可视化必须尽可能有效地进行解释。但是,尽管结合了最佳实践,但可视化效果仍会以设计人员无法预料的方式影响观看者的判断。可视化设计人员应了解可视化技术的全部含义,并寻求开发可解决决策复杂性的可视化。当前的研究通过检查整体飓风预报可视化产生意想不到的解释的情况来探索不确定性可视化的影响。我们显示,与不与轨道重合的位置相比,人们估计整体飓风预报可视化中与轨道重叠的位置的损坏更大。我们发现,可以通过操纵显示的飓风路径数量来部分减少这种影响,这表明显示器的视觉特征对决策的重要性。提供有关合奏显示中传达的信息的说明也可以降低效果,但重要的是,不能消除效果。这些发现说明了商标及其编码对可视化决策的强大影响。(PsycINFO数据库记录(c)2020 APA,保留所有权利)。这些发现说明了商标及其编码对可视化决策的强大影响。(PsycINFO数据库记录(c)2020 APA,保留所有权利)。这些发现说明了商标及其编码对可视化决策的强大影响。(PsycINFO数据库记录(c)2020 APA,保留所有权利)。
更新日期:2019-11-01
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