This essay is a personal reflection on how the concept of risk is impacting on the development of sunscreen products and claims, and whether these developments are jeopardizing consumer confidence. In order to estimate the risk of harm, we need not only to identify a hazard but, as importantly, determine the degree of exposure to the hazard and understand the health of impact of consequent exposure. A practice by many manufacturers is simply to market a product that claims to be protective against a hazard with little, or no, regard to exposure or consequence. The inherent danger with this approach is to undermine trust in product efficacy and in so doing to put at risk consumer confidence in both product and manufacturer. An example of this approach using infrared radiation as the hazard will be discussed.

中文翻译：

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防晒霜声称，风险管理和消费者信心。

本文是对风险概念如何影响防晒产品和声称的发展以及这些发展是否危害消费者信心的个人反思。为了估算危害的风险，我们不仅需要确定危害，而且重要的是，确定危害的暴露程度并了解后续危害的健康状况。许多制造商的做法仅仅是在市场上销售一种声称对危害具有保护作用的产品，而很少或根本不考虑暴露或后果。这种方法的固有危险是破坏对产品功效的信任，这样做会危害消费者对产品和制造商的信心。将讨论使用红外辐射作为危害的这种方法的示例。