ABSTRACT The Indonesian democratic transition, which occurred after the collapse of the New Order, was a significant moment that enabled diverse Islamic groups to use media for their own interests. However, little has been discussed regarding the use of media in dakwah (Islamic proselytising) performed by Muslim activists who are not inclined to participate in radical activities. This article focuses on the use of social media in dakwah by One Day One Juz (ODOJ), which endeavours to encourage Muslims to revive the spirit of reading the Qur’an through the mobile application WhatsApp. Given that ODOJ has successfully recruited more than 140,000 followers in Indonesia and abroad, this article investigates the key actors of ODOJ and the extent to which it has mobilised religious sentiments among Muslims from diverse affiliations. It argues that WhatsApp has enabled the birth of a semi-virtual Qur’anic movement, which is rooted in the Tarbiyah movement. Unlike well established Islamic movements in Indonesia that harness global computer networks to strengthen their influence, ODOJ has been dependant on technology since its inception. It demonstrates the capacity of technology in generating and crafting this new semi-virtual socio-religious movement. ODOJ has painted new colour onto the contemporary Islamic public and its presence is imperative to understanding the transformation of the religious media-scape in Indonesia.

中文翻译：

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社交媒体和伊斯兰社会运动的诞生：当代印度尼西亚的 ODOJ（One Day One Juz）

摘要 印度尼西亚的民主转型发生在新秩序崩溃之后，是一个重要的时刻，使不同的伊斯兰团体能够利用媒体为自己谋取利益。然而，关于不倾向于参与激进活动的穆斯林活动家在 dakwah（伊斯兰传教）中使用媒体的讨论很少。本文重点介绍 One Day One Juz (ODOJ) 在 dakwah 中使用社交媒体，该活动旨在鼓励穆斯林通过移动应用程序 WhatsApp 重振阅读古兰经的精神。鉴于 ODOJ 在印度尼西亚和国外成功招募了超过 140,000 名追随者，本文调查了 ODOJ 的主要参与者以及它在多大程度上调动了来自不同从属关系的穆斯林的宗教情绪。它认为 WhatsApp 促成了半虚拟的古兰经运动的诞生，该运动植根于 Tarbiyah 运动。与印度尼西亚成熟的伊斯兰运动利用全球计算机网络来加强其影响力不同，ODOJ 自成立以来一直依赖于技术。它展示了技术在产生和打造这一新的半虚拟社会宗教运动方面的能力。ODOJ 为当代伊斯兰公众描绘了新的色彩，它的存在对于理解印度尼西亚宗教媒体格局的转变至关重要。ODOJ 自成立以来一直依赖于技术。它展示了技术在产生和打造这一新的半虚拟社会宗教运动方面的能力。ODOJ 为当代伊斯兰公众描绘了新的色彩，它的存在对于理解印度尼西亚宗教媒体格局的转变至关重要。ODOJ 自成立以来一直依赖于技术。它展示了技术在产生和打造这一新的半虚拟社会宗教运动方面的能力。ODOJ 为当代伊斯兰公众描绘了新的色彩，它的存在对于理解印度尼西亚宗教媒体格局的转变至关重要。