This paper examines the role of culture as a factor in enhancing the effectiveness of health communication. We describe culture and how it may be applied in audience segmentation and introduce a model of health communication planning--McGuire's communication/persuasion model--as a framework for considering the ways in which culture may influence health communication effectiveness. For three components of the model (source, message, and channel factors), the paper reviews how each affects communication and persuasion, and how each may be affected by culture. We conclude with recommendations for future research on culture and health communication.

中文翻译：

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文化在健康交流中的作用。

本文探讨了文化作为提高健康交流效果的因素的作用。我们描述了文化及其在细分受众群中的应用方式，并介绍了健康交流计划模型-McGuire的交流/说服模型-作为考虑文化可能影响健康交流效果的方式的框架。对于模型的三个组成部分（来源，消息和渠道因素），本文回顾了它们如何影响沟通和说服力，以及每个因素如何受到文化的影响。最后，我们提出了有关文化和健康传播方面未来研究的建议。