当前位置: X-MOL 学术Asian J. Commun. › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Prosocial effects of entertainment television in India
Asian Journal of Communication ( IF 2.074 ) Pub Date : 1990-01-01 , DOI: 10.1080/01292989009359523
William J. Brown

The study examines the prosocial effects of Hum Log (We People), India's 1st long running television soap opera. Hum Log was a prosocial TV program that was designed to promote women's status in Indian society. Regression analysis was used to measure the degree to which exposure to Hum Log affected viewers' (1) awareness of certain prosocial beliefs promoted by the series, (2) level of TV dependency, (3) involvement with the characters of Hum Log, and (4) adherence to 3 prosocial beliefs promoted by Hum Log. Exposure to Hum Log was positively associated with viewer's awareness of the program's prosocial messages, TV dependency, and involvement with TV characters in the series. Viewers who were more exposed to Hum Log were also more likely to believe in women's equality and women's freedom of choice, but not in family planning. The implications of these findings are discussed in terms of present and future research on the use of prosocial TV programs for development in Asia.

中文翻译:

印度娱乐电视的亲社会效应

该研究调查了印度第一部长期播出的电视肥皂剧 Hum Log(We People)的亲社会影响。Hum Log 是一个亲社会的电视节目,旨在提升印度社会中的女性地位。回归分析用于衡量接触 Hum Log 对观众 (1) 对系列宣传的某些亲社会信仰的认识,(2) 电视依赖程度,(3) 对 Hum Log 角色的参与程度,以及(4) 坚持 Hum Log 提倡的 3 个亲社会信念。接触 Hum Log 与观众对节目亲社会信息的认识、电视依赖性以及与系列中的电视角色的参与呈正相关。更多接触 Hum Log 的观众也更可能相信女性平等和女性的选择自由,但不是在计划生育方面。从目前和未来关于使用亲社会电视节目促进亚洲发展的研究的角度讨论了这些发现的影响。
更新日期:1990-01-01
down
wechat
bug