This article deals with the cultural framing of the near sequencing of the human genome and its impact on the media coverage in Germany. It investigates in particular the way in which the weekly journal Die Zeit and the daily newspaper Frankfurter Rundschau reported this media event and its aftermath between June 2000 and June 2001. Both newspapers are quality papers that played an essential role in framing the human genome debate--alongside the Frankfurter Allgemeine Zeitung--which became the most prominent genomic forum. The decoding of the human genome prompted a huge controversy concerning the ethics of human engineering, research on stem cells and Preimplantation Genetic Diagnosis. The main aim of this article is to show how this controversy was structured by metaphor. The media coverage of the genome generated DNA-factishes--a neologism designating the ambivalence of something as fact (fait) and as a fetish (fetiche)--that mostly propagated images of a new DNA-scienticism or biological determinism. Mediated by cultural experiences, the human genome became a highly artificial and social construct of a 'NatureCulture'.

中文翻译：

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一系列“事实”：构成德国媒体对人类基因组报道的媒体隐喻知识动态

本文涉及人类基因组近测序的文化框架及其对德国媒体报道的影响。它特别调查了周刊 Die Zeit 和法兰克福日报在 2000 年 6 月至 2001 年 6 月期间报道这一媒体事件及其后果的方式。这两种报纸都是高质量的论文，在构建人类基因组辩论方面发挥了重要作用—— - 与法兰克福Allgemeine Zeitung - 一起成为最著名的基因组论坛。人类基因组的解码引发了关于人体工程学伦理学、干细胞研究和胚胎植入前遗传学诊断的巨大争议。这篇文章的主要目的是展示这个争论是如何通过隐喻来构建的。媒体对基因组的报道产生了 DNA-factishes——一种新词，将事物的矛盾性指定为事实（fait）和迷信（fetiche）——主要传播新的 DNA 科学主义或生物决定论的图像。在文化经验的调解下，人类基因组成为“自然文化”的高度人工和社会建构。