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Pricing and disseminating customer data with privacy awareness.
Decision Support Systems ( IF 7.5 ) Pub Date : 2013-10-29 , DOI: 10.1016/j.dss.2013.10.006
Xiao-Bai Li 1 , Srinivasan Raghunathan 2
Affiliation  

Organizations today regularly share their customer data with their partners to gain competitive advantages. They are also often requested or even required by a third party to provide customer data that are deemed sensitive. In these circumstances, organizations are obligated to protect the privacy of the individuals involved while still benefiting from sharing data or meeting the requirement for releasing data. In this study, we analyze the tradeoff between privacy and data utility from the perspective of the data owner. We develop an incentive-compatible mechanism for the data owner to price and disseminate private data. With this mechanism, a data user is motivated to reveal his true purpose of data usage and acquire the data that suits to that purpose. Existing economic studies of information privacy primarily consider the interplay between the data owner and the individuals, focusing on problems that occur in the collection of private data. This study, however, examines the privacy issue facing a data owner organization in the distribution of private data to a third party data user when the real purpose of data usage is unclear and the released data could be misused.



中文翻译:

以隐私意识定价和传播客户数据。

如今,组织会定期与合作伙伴共享其客户数据,以获得竞争优势。第三方还经常要求甚至要求他们提供被视为敏感的客户数据。在这些情况下,组织有义务保护相关个人的隐私,同时仍能从共享数据或满足发布数据的要求中受益。在本研究中,我们从数据所有者的角度分析隐私和数据效用之间的权衡。我们为数据所有者开发了一种激励兼容机制来定价和传播私人数据。有了这种机制,数据用户就有动力揭示其使用数据的真实目的,并获取适合该目的的数据。私人数据的收集。这项研究,但是,检查面临的一个数据拥有者组织的隐私问题分配私有数据的第三方数据的用户数据时使用的真正目的不明确,在公布的数据可能被滥用。

更新日期:2013-10-29
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