The personalization of politics is a popular thesis but often challenged when it comes to media personalization. While previous research compared the prominence of different types of political actors across national political contexts, this article situates its research in the context of European Union (EU) politics and, thereby, studies similar reference points across countries. Its focus lies on the European Commission and its members. Personalization is conceptualized as individualization and presidentialization, respectively. The article proposes that the EU integration process provides journalists with the opportunity to report more often about individual politicians, while political developments should further incentivize journalists to personalize their news from Brussels. To test this argument, the article investigates personalization patterns in seven broadsheets from Ireland, Britain, France, the Netherlands, Denmark, Italy, and Poland. In total, 119,070 articles are analyzed by automated content analysis over a period of twenty-five years. The article finds no pan-European trend toward greater personalization of politics with respect to news coverage of EU executive politics. The findings nonetheless provide important implications for future research. The article particularly discusses the universal applicability of the phenomenon, the time frame for analysis, and journalistic styles in covering European politics.

中文翻译：

---

欧盟行政政治的介导个性化：检查欧盟委员会大报报道的模式，1992-2016。

政治个性化是一个流行的论点，但在媒体个性化方面经常受到挑战。虽然之前的研究比较了不同类型的政治行为者在不同国家政治背景下的突出地位，但本文将其研究置于欧盟 (EU) 政治背景下，从而研究各国之间的类似参考点。其重点是欧盟委员会及其成员。个性化分别被概念化为个性化和总统化。文章提出，欧盟一体化进程为记者提供了更频繁地报道个别政客的机会，而政治发展应进一步激励记者将布鲁塞尔的新闻个性化。为了检验这一论点，本文调查了来自爱尔兰、英国、法国、荷兰、丹麦、意大利和波兰的七份大报的个性化模式。二十五年来，自动内容分析总共分析了 119,070 篇文章。文章发现，在欧盟行政政治的新闻报道方面，泛欧洲并没有出现政治更加个性化的趋势。尽管如此，这些发现对未来的研究提供了重要的启示。文章特别讨论了这一现象的普遍适用性、分析的时间框架以及报道欧洲政治的新闻风格。