Condoms are one of the cornerstones to any response to the HIV epidemic. However, targeted marketing strategies that make condoms more attractive to people at high risk of infection are often overlooked. The South African National Department of Health has recently purchased more attractive condoms to distribute in higher-education settings free of charge, targeting at-risk youth including young women. The authors applaud this move but note the importance of expanding better branded condoms to young people elsewhere - for example, via youth clinics and in high schools. Exploratory, routine data from Médecins Sans Frontières in Khayelitsha are presented, showing the popularity of alternatives to the government's 'Choice' brand.

中文翻译：

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选择还是没有选择？南非需要更好的品牌公共部门安全套。

避孕套是应对艾滋病流行的基石之一。但是，经常忽视有针对性的营销策略，这些策略使避孕套对高感染风险人群更具吸引力。南非国家卫生部最近购买了更多具有吸引力的避孕套，免费分发给受过高等教育的人群，针对的是包括年轻妇女在内的高危青年。作者对此表示赞赏，但注意到将更好的品牌安全套扩大到其他地方的年轻人的重要性-例如，通过青年诊所和高中。提供了来自Khayelitsha的MédecinsSansFrontières的常规探索性数据，显示了政府“选择”品牌替代品的流行。