Heating buildings contributes to approximately 36 % of Europe’s energy demand and several EU member states have adopted mandatory energy labels to improve energy efficiency by promoting home weatherization investments. This paper focuses on the perception of the energy label for residential buildings in the Netherlands and the role of different frames (egoistic, biospheric and social norms and neutral frames) in motivating adoption of energy labels for housing. We used a behavioral email experiment and an online survey to investigate these motivational factors. We find that biospheric frames are weaker than the other three motivational frames in terms of engaging interest in the energy label, but that the biospheric frame results in higher willingness to pay (WTP) for the energy label. We also find that age (rather than income) correlates with higher WTP for home energy labels.

中文翻译：

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建筑物表现不佳：一项关于不同动机框架如何影响荷兰住宅能源标签采用的行为实验。

取暖建筑约占欧洲能源需求的36％，一些欧盟成员国已采用强制性能源标签，通过促进家庭气候化投资来提高能源效率。本文着重于对荷兰住宅建筑的能源标签的认知以及不同框架（自我，生物圈和社会规范以及中性框架）在鼓励采用房屋能源标签方面的作用。我们使用行为电子邮件实验和在线调查来调查这些动机因素。我们发现，就吸引人们对能源标签的兴趣而言，生物圈框架比其他三个动机框架要弱，但是生物圈框架导致了能源标签的更高支付意愿（WTP）。