Socio-cultural valuation still emerges as a methodological field in ecosystem service (ES) research and until now lacks consistent formalisation and balanced application in ES assessments. In this study, we examine the explanatory value of ES values for land use preferences. We use 563 responses to a survey about the Pentland Hills regional park in Scotland. Specifically, we aim to (1) identify clusters of land use preferences by using a novel visualisation tool, (2) test if socio-cultural values of ESs or (3) user characteristics are linked with land use preferences, and (4) determine whether both socio-cultural values of ESs and user characteristics can predict land use preferences. Our results suggest that there are five groups of people with different land use preferences, ranging from forest and nature enthusiasts to traditionalists, multi-functionalists and recreation seekers. Rating and weighting of ESs and user characteristics were associated with different clusters. Neither socio-cultural values nor user characteristics were suitable predictors for land use preferences. While several studies have explored land use preferences by identifying socio-cultural values in the past, our findings imply that in this case study ES values inform about general perceptions but do not replace the assessment of land use preferences.

中文翻译：

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测试生态系统服务的社会文化评估方法，以解释土地使用偏好。

社会文化评估仍然是生态系统服务（ES）研究中的一种方法论领域，直到现在，在ES评估中仍缺乏统一的形式化和均衡的应用。在这项研究中，我们研究了ES值对土地利用偏好的解释价值。我们使用563项有关苏格兰Pentland Hills地区公园的调查的回应。具体而言，我们旨在（1）通过使用新型可视化工具来识别土地使用偏好的集群，（2）测试ES的社会文化价值或（3）用户特征是否与土地使用偏好相关联，以及（4）确定ES的社会文化价值和用户特征能否预测土地使用偏好。我们的结果表明，有五类人的土地使用偏好不同，从森林和自然爱好者到传统主义者，多功能主义者和娱乐寻求者。ES的评级和权重以及用户特征与不同的集群相关。社会文化价值和用户特征都不是土地使用偏好的合适预测因子。尽管过去有几项研究通过确定社会文化价值来探索土地利用偏好，但我们的发现暗示，在这种情况下，ES值可以说明一般认识，但不能代替对土地利用偏好的评估。