BACKGROUND Prudent use of antibiotics is important to prevent antibiotic resistance in humans and in animals. For this reason politicians demanded a decrease of total antibiotic use and of use of critically important antibiotics in animal husbandry in the Netherlands. In the dairy sector the use of antibiotics almost halved in the years 2009-2015, with a decrease of the use of critically important antibiotics to very low levels. THEORY OF BEHAVIOUR CHANGE To realize a sustainable decrease in antibiotic usage, the mindset towards the subject was considered crucial. Based on several models from social psychology, the RESET Mindset Model was used. This model contains the most important cues to change human behaviour, being Rules and regulations, Education and information, Social pressure, Economics, and Tools. To change behaviour of groups in order to reach a tipping point, it is of utmost importance to not choose among the different cues, but to use them all. CHANGING ANTIBIOTIC USAGE IN DAIRY CATTLE In order to decrease antibiotic usage in dairy cattle in the Netherlands several actions, obliged as well as voluntary, were undertaken. An independent veterinary medicine authority was founded that became active for all animal sectors. In the dairy sector a national database on antibiotic usage called MediRund was developed, which made transparency and benchmarking on antibiotic usage at the national and the herd level possible. Several other activities are described, such as herd health and treatment plans, selective dry cow therapy, and the strong limitation on the use of critically important antibiotics. Antibiotic usage at the herd level, referred to as the 'antibiotic number', became an important and socially accepted herd level parameter. RESET THE DAIRY FARMER’S MINDSET ON ANTIBIOTIC USAGE The actions undertaken worked through different cues, all part of the RESET Mindset Model. As such, different types of dairy farmers sensitive to different types of cues were motivated to change their behaviour. CONCLUSION Antibiotic usage in dairy cattle in the Netherlands decreased significantly by intense cooperation between the most important stakeholders in the dairy chain, taking communication seriously and applying the RESET Mindset Model.

中文翻译：

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RESET Mindset模型适用于减少荷兰奶牛的抗生素使用量。

背景技术谨慎使用抗生素对于预防人和动物的抗生素抗性是重要的。因此，在荷兰的畜牧业中，政界人士要求减少抗生素的总使用量和至关重要的抗生素的使用量。在乳制品行业，2009-2015年间抗生素的使用量几乎减少了一半，而至关重要的抗生素的使用量却减少到非常低的水平。行为改变理论为了实现抗生素使用量的可持续减少，人们对受试者的态度被认为是至关重要的。基于社会心理学的几种模型，使用了RESET Mindset模型。该模型包含改变人类行为的最重要线索，包括规章制度，教育和信息，社会压力，经济学和工具。为了改变小组的行为以达到临界点，最重要的是不要选择不同的线索，而要全部使用它们。改变奶牛中的抗生素使用为了减少荷兰奶牛中的抗生素使用，采取了一些强制性和自愿性措施。成立了一个独立的兽医管理局，对所有动物部门都非常活跃。在乳制品行业，开发了一个名为MediRund的国家抗生素使用数据库，这使国家和畜群一级的抗生素使用透明化和基准化成为可能。还描述了其他一些活动，例如畜群健康和治疗计划，选择性干牛疗法以及对使用至关重要的抗生素的严格限制。在畜群一级使用抗生素，被称为“抗生素数量”，已成为重要的并为社会所接受的畜群水平参数。在抗生素使用情况下重置乳制品农民的心态所采取的行动是通过不同的线索而起作用的，这是RESET心态模型的所有部分。因此，对不同类型的线索敏感的不同类型的奶农被激励改变其行为。结论通过奶牛链上最重要的利益相关者之间的密切合作，认真对待沟通并采用RESET Mindset模型，荷兰奶牛中的抗生素使用量大大减少。RESET心态模型的所有部分。因此，对不同类型的线索敏感的不同类型的奶农被激励改变其行为。结论通过奶牛链上最重要的利益相关者之间的密切合作，认真对待沟通并采用RESET Mindset模型，荷兰奶牛中的抗生素使用量大大减少。RESET心态模型的所有部分。因此，对不同类型的线索敏感的不同类型的奶农被激励改变其行为。结论通过奶牛链上最重要的利益相关者之间的密切合作，认真对待沟通并采用RESET Mindset模型，荷兰奶牛中的抗生素使用量大大减少。