A majority of people the world over eat meat, yet many of these same people experience discomfort when the meat on their plate is linked to the death of animals. We draw on this common form of moral conflict-the meat-paradox-to develop insights into the ways in which morally troublesome behaviors vanish into the commonplace and every day. Drawing on a motivational analysis, we show how societies may be shaped by attempts to resolve dissonance, in turn protecting their citizens from discomfort associated with their own moral conflicts. To achieve this, we build links between dissonance reduction, habit formation, social influence, and the emergence of social norms and detail how our analysis has implications for understanding immoral behavior and motivations underpinning dehumanization and objectification. Finally, we draw from our motivational analysis to advance new insights into the origins of prejudice and pathways through which prejudice can be maintained and resolved.

中文翻译：

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解决肉类悖论：道德上令人不安的行为及其维持的动机。

世界上大多数人都吃肉，但是当他们的盘子上的肉与动物死亡相关联时，其中许多人会感到不适。我们利用这种道德冲突的常见形式-肉类悖论-来洞察道德上令人烦恼的行为如何消失并在日常中消失。借助动机分析，我们展示了如何通过解决不和谐的尝试来塑造社会，从而保护其公民免受与自己的道德冲突相关的不适感。为了实现这一目标，我们在减少失调，习惯养成，社会影响力和社会规范的出现之间建立了联系，并详细说明了我们的分析如何理解理解不道德行为和动机，以支持非人性化和客观化。最后，