Grid or matrix questions are associated with a number of problems in web surveys. In this article, we present results from two experiments testing the design of grid questions to reduce breakoffs, missing data, and satisficing. The first examines dynamic elements to help guide respondent through the grid, and on splitting a larger grid into component pieces. The second manipulates the visual complexity of the grid and on simplifying the grid. We find that using dynamic feedback to guide respondents through a multiquestion grid helps reduce missing data. Splitting the grids into component questions further reduces missing data and motivated underreporting. The visual complexity of the grid appeared to have little effect on performance.

中文翻译：

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网络调查中的网格设计

网格或矩阵问题与网络调查中的许多问题有关。在本文中，我们展示了两个实验的结果，这些实验测试了网格问题的设计，以减少中断、数据缺失和满意度。第一个检查动态元素以帮助引导受访者通过网格，并将较大的网格分成多个组成部分。第二个操纵网格的视觉复杂性并简化网格。我们发现使用动态反馈通过多问题网格引导受访者有助于减少丢失的数据。将网格拆分为组件问题可进一步减少缺失数据和主动漏报。网格的视觉复杂性似乎对性能几乎没有影响。