Electric vehicles (EVs) are currently the most promising technology with the potential to transform transportation and energy landscapes to make industry and society more sustainable. Although their adoption has been much faster than anticipated a few years ago, resulting in a significant increase from 400,000 EVs sold in 2013 to more than 3 million in 2017, the coming years will be crucial for determining whether EVs are to become a new transportation industry “standard”, the role of which has been held by internal combustion engine (ICE) vehicles over the last hundred years. Not only will innovation in EV batteries determine a “win” or “fail” for EVs, but a significant role in its acceptance will be successful development of a comprehensive EV eco-system, establishing an efficient network of EV chargers as well as attractive and affordable charging tariffs. Furthermore, having insight as to how much money EV users are willing to pay for the charging service (i.e., willingness to pay) in various circumstances is one of the essential factors in building a successful EV eco-system. That being said, this paper utilizes a gamified survey for exploring a person's willingness to pay for EV charging. The experimental setup includes both the classic (text-only) questionnaire, as well as the game-based questionnaire. Therefore, not only have interesting insights on the willingness to pay for EV charging been identified, but analysis of user experience analysis from the questionnaires suggests that use of gamification is a good approach to performing a survey as it exhibits superior hedonic quality in comparison to classic methods (i.e., text-only questionnaire).

电动汽车（EV）当前是最有前途的技术，具有改变交通和能源格局，使工业和社会更具可持续性的潜力。尽管它们的采用速度比几年前的预期要快得多，并导致其销量从2013年的400,000辆大幅增长到2017年的300万辆，但未来几年对于确定EV是否要成为新的交通运输行业至关重要。 “标准”，其作用在过去的一百多年中一直由内燃机（ICE）车辆担当。电动汽车电池的创新不仅会决定电动汽车的“成败”，而且在成功接受全面电动汽车生态系统方面将发挥重要作用，建立有效的EV充电器网络，以及有吸引力且负担得起的充电费率。此外，了解电动汽车用户愿意为充电服务支付多少费用（（例如，支付意愿）是建立成功的EV生态系统的重要因素之一。话虽如此，本文利用游戏化调查来探索一个人为电动汽车充电支付的意愿。实验设置包括经典（纯文本）调查表以及基于游戏的调查表。因此，不仅确定了有关电动汽车充电意愿的有趣见解，而且对调查问卷中的用户体验分析的分析表明，与传统游戏相比，游戏化具有更好的享乐品质，这是进行问卷调查的一种好方法。方法（即纯文本调查表）。