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Comparing a standardized to a product-specific emoji list for evaluating food products by children
Food Quality and Preference ( IF 4.9 ) Pub Date : 2019-03-01 , DOI: 10.1016/j.foodqual.2018.09.007
Joachim J. Schouteten , Jan Verwaeren , Xavier Gellynck , Valérie L. Almli

Abstract There is a growing interest in the emotional associations of children to food products in order to better understand their preferences. Recently, emoji were suggested as a novel way to assess these emotional associations. In this study, 172 children aged 8–11 years evaluated the emotional profile of five biscuits in a check-all-that-apply task, where half of the subjects (n = 87) evaluated the applicability of 38 emoji obtained from a standardized emoji list, while the other half (n = 85) worked with 20 emoji from a product-specific emoji list. A similar average number of emoji were used by the participants for the emotional profiling of the samples in both approaches. Results showed that the product-specific emoji list was better able to discriminate between product samples compared to the standardized emoji list. Several emoji were even discriminating between similarly liked samples when using a product-specific emoji list, while only one emoji was able to discriminate between equally-liked samples when using a standardized emoji list. Both approaches produced similar emotional spaces and product configurations, although one needs to consider that the first dimension of the correspondence analysis for the product-specific emoji list explained over 90% of the total variance against 60% for the standardized list. While more research is recommended, this study indicates that a product-specific emoji list could facilitate the emotional product discrimination by children.

中文翻译:

将标准化的表情符号列表与特定产品的表情符号列表进行比较,以评估儿童食品

摘要 为了更好地了解儿童的喜好,人们对儿童对食品的情感联系越来越感兴趣。最近,人们建议使用表情符号作为评估这些情感关联的新方法。在这项研究中,172 名 8-11 岁的儿童在一项全选任务中评估了 5 块饼干的情绪特征,其中一半的受试者 (n = 87) 评估了从标准化表情符号中获得的 38 个表情符号的适用性列表,而另一半 (n = 85) 使用特定于产品的表情符号列表中的 20 个表情符号。在这两种方法中,参与者使用相似的平均表情符号数对样本进行情感分析。结果表明,与标准化的表情符号列表相比,特定于产品的表情符号列表能够更好地区分产品样本。在使用特定于产品的表情符号列表时,几个表情符号甚至可以区分相似喜欢的样本,而在使用标准化表情符号列表时,只有一个表情符号能够区分同样喜欢的样本。两种方法都产生了相似的情感空间和产品配置,尽管需要考虑到产品特定表情符号列表的对应分析的第一维度解释了超过 90% 的总方差,而标准化列表则解释了 60%。虽然建议进行更多研究,但这项研究表明,特定于产品的表情符号列表可以促进儿童对情感产品的歧视。而在使用标准化表情符号列表时,只有一个表情符号能够区分同样喜欢的样本。两种方法都产生了相似的情感空间和产品配置,尽管需要考虑到产品特定表情符号列表的对应分析的第一维度解释了超过 90% 的总方差,而标准化列表则解释了 60%。虽然建议进行更多研究,但这项研究表明,特定于产品的表情符号列表可以促进儿童对情感产品的歧视。而在使用标准化表情符号列表时,只有一个表情符号能够区分同样喜欢的样本。两种方法都产生了相似的情感空间和产品配置,尽管需要考虑到产品特定表情符号列表的对应分析的第一维度解释了超过 90% 的总方差,而标准化列表则解释了 60%。虽然建议进行更多研究,但这项研究表明,特定于产品的表情符号列表可以促进儿童对情感产品的歧视。
更新日期:2019-03-01
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