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Social norms and risk communication
Trends in Food Science & Technology ( IF 15.3 ) Pub Date : 2018-08-10 , DOI: 10.1016/j.tifs.2018.08.002
Joachim Scholderer , Nina Veflen

Social norms are beliefs about what people in general would consider appropriate behaviour in a particular social context. In this mini-review, we summarise research on the role of social norms in the context of safe food handling practices. We review existing evidence regarding the influence of social norms on food handling practices related to cross-contamination and hygiene, time-temperature control and adequate cooking. Furthermore, we discuss the consequences of biases in social norms and how they might be mitigated by norm-oriented risk communication messages. Finally, we discuss potential conflicts between norms that are instrumental for safe food handling practices and norms that are instrumental for maintaining social relationships, and suggest directions for future research.



中文翻译:

社会规范与风险沟通

社会规范是关于人们通常会在特定社会环境中考虑适当行为的信念。在这份小型回顾中,我们总结了有关社会规范在安全食品处理实践中的作用的研究。我们回顾了有关社会规范对与交叉污染和卫生,时间-温度控制和适当烹饪有关的食品处理实践的影响的现有证据。此外,我们讨论了社会规范中的偏见的后果,以及如何通过面向规范的风险交流信息来缓解偏见。最后,我们讨论了对安全食品处理实践有用的规范与对维护社会关系有用的规范之间的潜在冲突,并提出了未来研究的方向。

更新日期:2018-08-10
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