Concepts are critical for the development and marketing of products and services. Market research practitioners and their corporate clients are well aware of the need to create winning concepts. To that end, a very large practice has emerged in the business world designed to understand the current competitive environment, identify opportunities, and convert these opportunities into concepts. Look at any prospectus by a market research company and there immediately emerges a self-proclaimed expertise on concept research. In actuality, however, the scientific underpinnings of concept research are quite weak. There is a dearth of both practical and scientific information about how to create and evaluate concepts. Although practitioners provide services for evaluation and optimization, the publications offered by the scientific community and the academic business researchers do not go into depth about how to create and measure concepts, leaving corporations and their developers/researchers in the lurch.

The paper introduces the last concept technical upgrade, Mind Genomics, i.e., at its very simplest level, is the study of mixtures, the study of everyday stimuli, to understand the rules of choice, to discover what is important to a person and what is not. MG determines which aspects of the topic drive interest, or not; how people differ in the way they respond to these aspects of the topic; and how these differences cluster to form segments, called mind-sets. An application of MG was carried out to evaluate consumer acceptance of insect protein.

概念对于产品和服务的开发和营销至关重要。市场研究从业人员及其公司客户深知创造成功概念的必要性。为此，在商业世界中出现了一种非常大的实践，旨在理解当前的竞争环境，发现机会并将这些机会转化为概念。查看市场研究公司的任何招股说明书，随即会出现一种自称为概念研究的专业知识。但是，实际上，概念研究的科学基础非常薄弱。关于如何创建和评估概念的实践和科学信息都很少。尽管从业人员提供评估和优化服务，

本文介绍了技术升级的最后一个概念，即思维基因组学，即从最简单的层面讲，是混合物的研究，日常刺激的研究，理解选择规则，发现对人重要的事物以及什么是事物。不是。MG确定主题的哪些方面是否引起兴趣；人们对主题的这些方面的回应方式有何不同？以及这些差异如何聚集形成称为思维定势的细分。进行了MG的应用以评估消费者对昆虫蛋白的接受度。