Entropic forces in classical many-body systems, e.g., colloidal suspensions, can lead to the formation of new phases. Quantum fluctuations can have similar effects: spin fluctuations drive the superfluidity of helium-3, and a similar mechanism operating in metals can give rise to superconductivity. It is conventional to discuss the latter in terms of the forces induced by the quantum fluctuations. However, focusing directly upon the free energy provides a useful alternative perspective in the classical case and can also be applied to study quantum fluctuations. Villain first developed this approach for insulating magnets and coined the term order-by-disorder to describe the observed effect. We discuss the application of this idea to metallic systems, recent progress made in doing so, and the broader prospects for the future.

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