Background

Most cases of listeriosis are domestically acquired. Although consumers have a key role in its prevention, it is generally agreed that individuals at higher risk have a low awareness of the infection.

Scope and approach

A summary of the scientific information on listeriosis awareness among high-risk groups will be presented. Reasons explaining unawareness and potential strategies to communicate with target groups in a manner that can effectively change risk behaviours reducing the burden of listeriosis will be discussed.

Key findings and conclusions

Research efforts are needed in particular experimental studies that can identify which communication factors have a causal effect on peoples’ risk behaviour and how these factors influence the processing of information by consumers.

中文翻译：

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高危人群的风险交流策略（关于李斯特菌病）

背景

多数李斯特菌病病例是在国内获得的。尽管消费者在预防中起着关键作用，但人们普遍认为，风险较高的人对感染的意识很低。

范围和方法

将概述高危人群中李斯特菌病意识的科学信息。将讨论解释不了解的原因和以有效改变风险行为，减轻李斯特菌病负担的方式与目标群体沟通的潜在策略。

主要发现和结论

在特定的实验研究中需要进行研究，以识别哪些交流因素对人们的风险行为具有因果关系，以及这些因素如何影响消费者对信息的处理。