In Europe, in the last decades, public administration has encouraged extensive livestock farming systems, usually related to high quality meat and the preservation of endangered local breeds. Nevertheless, its continuity in the near future should be based on adapting it to the market requirements. This paper investigates consumers' preferences heterogeneity towards veal attributes, as well as the linkage between a wide range of consumer traits and attributes that motivate purchasing of veal with unique characteristics. Main method of analysis included a choice experiment method.

Findings showed that regional origin and health information play a stronger role than tenderness degree guarantee at the moment of choice. Moreover, regional origin is more relevant when it is linked to a local breed. Nevertheless, heterogeneous preferences have been detected. In contrast to the general trend, one-person households attach greater importance to the presence of a high degree of tenderness guarantee. Furthermore, younger consumers value more this guarantee, while expert consumers do not.

在过去的几十年中，欧洲的公共行政部门鼓励广泛的畜牧业养殖体系，通常与优质肉类和濒危本地品种的保存有关。然而，其在不久的将来的连续性应基于使其适应市场需求。本文研究了消费者对小牛肉属性的偏好异质性，以及广泛的消费者特征和属性之间的联系，这些特征促使人们购买具有独特特征的小牛肉。分析的主要方法包括选择实验方法。

研究结果表明，在选择时，区域起源和健康信息的作用要比柔和度保证更重要。此外，当与本地品种联系在一起时，地区起源就更重要。然而，已经检测到异类偏好。与一般趋势相反，单人家庭更加重视高度的柔软性保证。此外，年轻的消费者更看重这种保证，而专业消费者则不然。