Abstract Colour affects many aspects of our lives. One area of particular interest in recent years has been the role of colour cues in the perception of food and drink. While the majority of this research has tended to focus on the impact of changing the colour of the product itself, there is now a growing body of scientifically-credible research (building on earlier anecdotal claims) that the colour of the background against which food and drink is served affects both people’s perception of it, and also their serving and consumption behaviour as well. In this review, the empirical evidence on this topic is summarized and the various mechanisms that have been put forward to account for such results outlined. Gaining a better understanding of when, and why, background colour impacts our food preferences, perception, and ultimately our behaviour, is likely to be important to chefs, food bloggers, restaurateurs, packaging designers, and those working on encouraging various special needs populations to consume more (or less).

中文翻译：

---

背景颜色及其对食物感知和行为的影响

摘要色彩影响我们生活的许多方面。近年来特别感兴趣的一个领域是颜色线索在食物和饮料的感知中的作用。虽然这项研究的大部分倾向于关注改变产品本身颜色的影响，但现在有越来越多的科学可信的研究（建立在早期的传闻基础上）表明食物和食物的背景颜色提供饮料不仅会影响人们对它的看法，还会影响他们的服务和消费行为。在这篇综述中，总结了关于这个主题的经验证据，并概述了为解释这些结果而提出的各种机制。更好地了解背景颜色何时以及为何会影响我们的食物偏好、感知，并最终影响我们的行为，