Abstract The color of a product’s metallic paper wrapper influences the expectations concerning the flavor of the product. These color-induced expectations are consistent with flavors associated with those colors (e.g., cherry-red) but vary somewhat with the product to be wrapped (e.g., a candy or beverage). Beverages wrapped in green were expected to have a lemon/lime flavor while candies wrapped in the same color were expected to have a mint flavor. Although flavor expectations were affected by the wrapper color there was no effect of the color of the wrapper on the identification of the flavor of a plain white spun sugar candy wrapped in the paper wrapper. The color of the wrapper also did not affect how much subjects liked the flavor of the candy or the rated intensity of the flavor or sweetness. There was also no difference among the colored wrappers in how appropriate they were judged to be for the candy. All colors were seen as, at best, “somewhat” appropriate. Subjects were more likely to report a candy as having a flavor consistent with the color of the candy than with the color of the paper it was wrapped in. This suggests that people’s judgments and evaluations of a food stimulus is most strongly influenced by those aspects of the stimulus they perceive as being an integral part of the food (i.e., the color of the food rather than the color of the packaging).

中文翻译：

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包装颜色对糖果口味预期和感知的影响。

摘要 产品金属纸包装的颜色会影响对产品风味的期望。这些由颜色引起的期望与与这些颜色相关的风味（例如樱桃红）一致，但随着要包装的产品（例如糖果或饮料）而有所不同。用绿色包裹的饮料预计会有柠檬/酸橙的味道，而用相同颜色包裹的糖果预计会有薄荷味。尽管包装颜色会影响风味预期，但包装颜色对包装在纸包装中的纯白色纺丝糖果的味道的识别没有影响。包装纸的颜色也不影响受试者喜欢糖果味道的程度或味道或甜味的额定强度。不同颜色的包装纸在被判断为糖果的合适程度方面也没有差异。所有的颜色都被认为充其量“有点”合适。受试者更有可能报告一种糖果的味道与糖果的颜色一致，而不是包装纸的颜色。这表明人们对食物刺激的判断和评价受以下方面的影响最大他们认为是食物不可分割的一部分的刺激（即食物的颜色而不是包装的颜色）。