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Brave, health-conscious, and environmentally friendly: Positive impressions of insect food product consumers
Food Quality and Preference ( IF 4.9 ) Pub Date : 2018-09-01 , DOI: 10.1016/j.foodqual.2018.02.001
Christina Hartmann , Matthew B. Ruby , Philomene Schmidt , Michael Siegrist

Abstract Prior results suggest that people who follow a vegetarian diet or consume meat alternatives, such as insects, might be perceived negatively. In two experimental studies, both the shopping list method and a vignette approach were used to assess underlying impressions of these consumer groups. The aim of the first study was to explore how someone with insect-based or vegetarian burgers on their shopping list is perceived compared to someone purchasing beef burgers. Study participants (N = 598) were randomly assigned to one of three shopping list conditions and evaluated the owner of the list on 16 bipolar attributes (e.g., disciplined, health-conscious, popular). In the second study, a new set of participants (N = 617) was randomly assigned to one of three conditions. They read a short description about a hypothetical person who either chose a lunch menu with insect schnitzel, vegetarian schnitzel or pork schnitzel to elicit an evaluation of this person. The same personality attributes as in Study 1 were assessed. The results of both studies showed that consumers of insect and vegetarian products were perceived as more health-conscious, environmentally friendly, imaginative, brave, interesting, and knowledgeable than meat consumers. Notably, the vegetarian and insect alternatives were evaluated as healthier than the meat option. Given the relatively positive image of people who consume alternatives to traditional meat proteins identified in the present study, the social influence of people who visibly consume such products may be high.

中文翻译:

勇敢、健康、环保:昆虫食品消费者的正面印象

摘要 先前的结果表明,遵循素食或食用肉类替代品(如昆虫)的人可能会受到负面影响。在两项实验研究中,购物清单方法和小插图方法都用于评估这些消费者群体的潜在印象。第一项研究的目的是探索与购买牛肉汉堡的人相比,购物清单上有昆虫或素食汉堡的人是如何被感知的。研究参与者 (N = 598) 被随机分配到三个购物清单条件之一,并根据 16 个双极属性(例如,纪律严明、注重健康、受欢迎)评估清单所有者。在第二项研究中,一组新的参与者 (N = 617) 被随机分配到三个条件之一。他们阅读了一个关于一个假设人的简短描述,他选择了一份包含昆虫炸肉排、素食炸肉排或猪肉炸肉排的午餐菜单,以引发对该人的评估。评估了与研究 1 中相同的人格属性。两项研究的结果都表明,昆虫和素食产品的消费者被认为比肉类消费者更注重健康、环保、富有想象力、勇敢、有趣和知识渊博。值得注意的是,素食和昆虫替代品被评估为比肉类选择更健康。鉴于本研究中确定的食用传统肉类蛋白质替代品的人的相对积极的形象,明显食用此类产品的人的社会影响可能很高。素食炸肉排或猪肉炸肉排引起对这个人的评价。评估了与研究 1 中相同的人格属性。两项研究的结果都表明,昆虫和素食产品的消费者被认为比肉类消费者更注重健康、环保、富有想象力、勇敢、有趣和知识渊博。值得注意的是,素食和昆虫替代品被评估为比肉类选择更健康。鉴于本研究中确定的食用传统肉类蛋白质替代品的人的相对积极的形象,明显食用此类产品的人的社会影响可能很高。素食炸肉排或猪肉炸肉排引起对这个人的评价。评估了与研究 1 中相同的人格属性。两项研究的结果都表明,昆虫和素食产品的消费者被认为比肉类消费者更注重健康、环保、富有想象力、勇敢、有趣和知识渊博。值得注意的是,素食和昆虫替代品被评估为比肉类选择更健康。鉴于本研究中确定的食用传统肉类蛋白质替代品的人的相对积极的形象,明显食用此类产品的人的社会影响可能很高。两项研究的结果都表明,昆虫和素食产品的消费者被认为比肉类消费者更注重健康、环保、富有想象力、勇敢、有趣和知识渊博。值得注意的是,素食和昆虫替代品被评估为比肉类选择更健康。鉴于本研究中确定的食用传统肉类蛋白质替代品的人的相对积极的形象,明显食用此类产品的人的社会影响可能很高。两项研究的结果都表明,昆虫和素食产品的消费者被认为比肉类消费者更注重健康、环保、富有想象力、勇敢、有趣和知识渊博。值得注意的是,素食和昆虫替代品被评估为比肉类选择更健康。鉴于本研究中确定的食用传统肉类蛋白质替代品的人的相对积极的形象,明显食用此类产品的人的社会影响可能很高。
更新日期:2018-09-01
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