The consumer's expectation has an important role in the consumption of food products. It is one of the factors that influence the perception of sensory attributes and interact with the physiological, behavioral and cognitive factors influencing consumer decisions. The present study aimed to analyze the influence of consumer's expectations on the acceptance of Petit Suisse. Products of 4 different brands were used for the sensory analysis, 2 international brands and 2 regional ones. The 9-point regular hedonic scale was employed to carry out affective sensory and expectation measure tests (with and without product information). Concerning the present research, photos of the packaging of each product were printed in color and presented to the participants. These photos displayed the following pieces of information: the product brand, pictures, colors, product name, nutritional information and date of manufacture. International samples obtained higher grades when presented with their packaging, and obtained lower values both in the blind test and in the real expectation test evaluation. It can be concluded that the sensory analysis of the expectation measure showed that the brand influences the acceptance of the product, for the consumer's expectations for international brands had positively confirmed and disconfirmed acceptance. PRACTICAL APPLICATION This study generated a significant contribution, especially for companies that aim for a wider market. The application of sensory analysis with a focus on expectation measure, it shows that the brand determines the purchase, based on the results of this study. Therefore, the product's visual identity must be invested in; it must arouse children and adults' attention. That is, it reinforces that the image of the product, the label and what it arouses in the consumers are extremely important for the final choice.

中文翻译：

---

期望值对小瑞士产品感官接受度的影响

消费者的期望在食品消费中具有重要作用。它是影响感官属性感知的因素之一，并与影响消费者决策的生理、行为和认知因素相互作用。本研究旨在分析消费者期望对Petit Suisse 接受度的影响。感官分析使用了4个不同品牌的产品，2个国际品牌和2个区域品牌。采用 9 点常规享乐量表进行情感感官和期望测量测试（有和没有产品信息）。关于目前的研究，每种产品的包装照片都被彩色印刷并呈现给参与者。这些照片显示了以下信息：产品品牌、图片、颜色、产品名称、营养信息和生产日期。国际样品在展示包装时获得了更高的等级，在盲测和真实期望测试评估中都获得了较低的值。可以得出结论，期望度量的感官分析表明，品牌影响产品的接受度，因为消费者对国际品牌的期望有正向确认和否定接受。实际应用 这项研究产生了重大贡献，特别是对于瞄准更广阔市场的公司而言。根据本研究的结果，以期望测量为重点的感官分析的应用表明，品牌决定了购买。因此，必须对产品的视觉识别进行投资；它必须引起儿童和成人的注意。也就是说，它强调了产品的形象、标签以及它在消费者中引起的影响对于最终选择极为重要。