Abstract Previous research has shown the relevance of studying consumers’ emotional response to products for product development and as a marketing tool to attract the widest range of consumers. This study aims (1) to explain the relationship between emotional and sensory traits of wine products and (2) to understand the effect of gender and age in wine preferences and evoked emotions. Six different commercial wines with very different sensory properties were selected. Sensory analyses performed by a trained panel of 11 assessors were used to describe wines. Degree of liking and emotional response were rated by a consumer panel (n = 208) drawn from different age segments using a modified version of EsSense25. The results showed that EsSense25 was able to measure emotional response in the set of studied wines. Also, sensory and emotional profiles of the same set of wines revealed a relationship between attributes like fruity and floral and positive emotions, and liquorice, clove and vanilla and neutral and negative emotions. Differences in emotional response by gender and age were found: in general, men reported higher scores on significant emotions than women for all the wines, but women, although they gave generally lower ratings than men, reported greater differences between the wines and were able to discriminate among the wines regarding emotions such as joyful. Also, regarding age segments, all of the wines evoked significantly higher scores in older adults than in middle-aged and young adults for most emotional terms. However, young adults showed higher discrimination between wines than the other age groups, in terms of emotional responses towards the set of wines tested in this study.

中文翻译：

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对葡萄酒的情感反应：感官特性、年龄和性别作为消费者偏好的驱动因素

摘要 先前的研究表明，研究消费者对产品的情感反应对于产品开发和作为吸引最广泛消费者的营销工具的相关性。本研究旨在 (1) 解释葡萄酒产品的情绪和感官特征之间的关系 (2) 了解性别和年龄对葡萄酒偏好和诱发情绪的影响。选择了六种具有非常不同感官特性的商业葡萄酒。由经过培训的 11 名评估员组成的小组进行的感官分析用于描述葡萄酒。喜好程度和情绪反应由来自不同年龄段的消费者小组（n = 208）使用修改版的 EsSense25 进行评级。结果表明，EsSense25 能够测量所研究葡萄酒的情绪反应。还，同一组葡萄酒的感官和情感特征揭示了果香、花香和积极情绪等属性与甘草、丁香和香草以及中性和消极情绪之间的关系。发现不同性别和年龄的情绪反应存在差异：一般来说，男性在所有葡萄酒的显着情绪上的得分高于女性，但女性虽然给出的评分普遍低于男性，但报告的葡萄酒之间差异更大，并且能够区分葡萄酒的情绪，例如快乐。此外，在年龄段方面，所有葡萄酒在老年人的大部分情感方面都比中年人和年轻人显着更高。然而，与其他年龄组相比，年轻人对葡萄酒的歧视程度更高，