Abstract The association between amount of product information, hedonic ratings (pleasantness and purchase intention), emotion ratings and actual purchase behavior of spoonable fermented fresh dairy products (quarks) was examined. Two product information conditions were included: blind tasting and branded tasting. A CLT was carried out to measure hedonic and emotional responses towards three blueberry flavored protein quarks (n = 107). The samples were first tasted blinded (blind tasting) and then with brand and package picture on the screen (branded tasting). After the tasting session, respondents were sent a questionnaire asking about the products they had bought during the last two weeks. The questionnaire was sent twice, two and four weeks after the tasting session. Stronger association between hedonic responses and purchase behavior after branded compared to blind tasting was found. Purchase intention had the strongest association with purchase behavior, while pleasantness and emotion responses had only minor association with purchase behavior. Of the emotions, desire contributed the most to the prediction of purchase behavior. To conclude, prediction of purchase behavior with hedonic responses after blind tasting was poor. When taking into account purchase intention after branded tasting, purchase behavior was predicted the best.

中文翻译：

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盲品后的享乐和情绪反应是购买行为的不良预测指标

摘要 研究了可勺式发酵新鲜乳制品（夸克）的产品信息量、享乐等级（愉悦度和购买意愿）、情感等级和实际购买行为之间的关联。包括两种产品信息条件：盲品和品牌品鉴。进行 CLT 以测量对三种蓝莓味蛋白质夸克（n = 107）的快感和情绪反应。首先对样品进行盲品（盲品），然后在屏幕上显示品牌和包装图片（品牌品鉴）。品酒会后，受访者收到一份问卷，询问他们在过去两周内购买的产品。问卷在品酒会后两周和四个星期发送了两次。与盲品相比，品牌推广后的享乐反应与购买行为之间的关联更强。购买意愿与购买行为的相关性最强，而愉悦感和情绪反应与购买行为的相关性很小。在情绪中，欲望对购买行为的预测贡献最大。总而言之，盲品后对享乐反应的购买行为的预测很差。当考虑品牌品尝后的购买意愿时，购买行为被预测得最好。欲望对购买行为的预测贡献最大。总而言之，盲品后对享乐反应的购买行为的预测很差。当考虑品牌品尝后的购买意愿时，购买行为被预测得最好。欲望对购买行为的预测贡献最大。总而言之，盲品后对享乐反应的购买行为的预测很差。当考虑品牌品尝后的购买意愿时，购买行为被预测得最好。