Are consumers interested in aspects of pig production and do they take these into account in their buying decisions when such information is available? Samples of consumers in Germany and Poland selected the two – for them – most important out of a list of ten production characteristics, relating to animal welfare, health and safety, and environmental issues. In a subsequent choice experiment, the relative weight these characteristics had in consumers' choices was estimated. Relative importance of production characteristics varied between consumer segments, with the production interested segment being bigger in Germany than in Poland. With the exception of one animal welfare related criterion in Germany, those production characteristics that consumers perceive as most important relate to health and safety aspects rather than to animal welfare and environmental impact.

消费者对生猪生产方面是否感兴趣，并且在获得此类信息时是否将其纳入购买决策中？在德国和波兰的消费者样本中，从与动物福利，健康与安全以及环境问题有关的十个生产特征中选出了最重要的两个。在随后的选择实验中，估计了这些特征在消费者选择中的相对权重。生产特性的相对重要性在不同的消费群体之间有所不同，因此对生产感兴趣德国的细分受众群比波兰大。除了德国一项与动物福利有关的标准外，消费者认为最重要的生产特征与健康和安全方面有关，而与动物福利和环境影响无关。