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Can Graphic Design Save Your Life?
The Lancet Respiratory Medicine ( IF 38.7 ) Pub Date : 2017-10-03 , DOI: 10.1016/s2213-2600(17)30375-2
Talha Khan Burki

For an insight into the progress made in tobacco control, take a glance at a few adverts from the 20th century. For example, “As your dentist I would recommend Viceroys”, “To keep a slender figure no-one can deny, reach for a Lucky instead of a sweet”, “L&M Filters are just what the doctor ordered”, and “I'd walk a mile for a Camel”, with the last one seeming less like a catchphrase and more of a comment on the nature of addiction. Such brutally deceptive straplines were typically accompanied by rich iconography.

中文翻译:

图形设计可以挽救您的生命吗?

要了解烟草控制的进展,请看一下20世纪的一些广告。例如,“作为牙医,我会推荐总督府”,“要保持苗条的身材,没人能否认,请幸运的人代替甜食”,“ L&M过滤器正是医生所订购的”和“我” d为骆驼走一英里”,最后一个似乎不太像流行语,而更多地是对成瘾的性质发表了评论。这种野蛮的骗子通常伴随着丰富的肖像。
更新日期:2017-11-10
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