U.S. anti-abortion activists use social media to advocate for their cause. While influencer scholarship has proliferated within media studies, the advent of political influencers remains understudied, despite their ability to influence public opinion. Through 16 interviews with anti-abortion political influencers combined with digital observation, we examine the emergent tactics of “progressive” anti-abortion influencers. We find that these influencers co-opt marginalized communities’ ideological frameworks and experiences of discrimination in an effort to influence public opinion on abortion. We build upon the concept of identity propaganda from Reddi, Kuo, and Kreiss, but crucially reveal the ways in which these influencers mobilize their own experiences of oppression as members of marginalized communities themselves. Thus, we put forth the theoretical concept of embodied political influencers to articulate these influencers’ aim to change political opinion through identifying as members of marginalized groups, calling on their own historical—and at times contemporary—experiences of subjugation to propagate embodied propaganda.

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具身政治影响力：美国反堕胎人士如何利用边缘化叙事

美国反堕胎活动人士利用社交媒体来宣传他们的事业。尽管影响者学术在媒体研究中激增，但政治影响者的出现仍然没有得到充分研究，尽管他们有能力影响公众舆论。通过对反堕胎政治影响者的 16 次采访，结合数字观察，我们研究了“进步”反堕胎影响者的新兴策略。我们发现这些影响者利用边缘化社区的意识形态框架和歧视经历来影响公众对堕胎的看法。我们以雷迪、郭和克雷斯的身份宣传概念为基础，但关键的是揭示了这些影响者如何调动自己作为边缘化社区成员的压迫经历。因此，我们提出了具身政治影响者的理论概念，以阐明这些影响者通过识别为边缘化群体的成员来改变政治观点的目标，呼吁他们自己的历史（有时是当代）的征服经历来传播具身宣传。